Selling Your Company with Lowell Ricklef CEO of Traction Advising | Ep. 307 | Busines Podcast
Summary
Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company.
Lowell’s company, Traction Advising, specializes in helping B2B SaaS companies with >$5M ARR get acquired.
Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP.
Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell.
“No one hires accountants to sell products so why hire them to sell a company?”
Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument.
With company buying and selling experience of more than thirty organizations, he knows what internal stakeholders need to approve a transaction.
As a Founder and CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.
He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
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