Press Releases 2.0 to Get PR for Your Business with David McInnis Founder of Newsworthy AI | EP. 289 | Business Podcast
Summary
David and I talk about the power of press releases the how the next evolution of press releases, “press releases 2.0”, can drive maximum PR for your company.
David McInnis started his online career in 1995, introducing the internet to business in the Austin and Dallas areas. In 1997 he founded PRWeb which grew to become one of the most influential press release newswires.
He is back with his recently launched influence powered newswire, Newsworthy.ai. because news consumption today is different. Traditional media still dominate but are no longer the sole champions of authority, objectivity and quality.
Today, ‘news’ is created and consumed by highly fragmented communities of content creators and influencers who distribute/publish content on social media, discussion forums, blogs and other places.
Newsworthy.ai helps you reach these communities by combining traditional newswire distribution features with influencer marketing, blockchain and AI to help you get more people to see, engage with and promote your news.
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