Coffee with Danielle – What We Do For Marketing Part 2 | Ep. 183 | Business Podcast

Summary

In Part 1 (epsiode 177) Danielle laid out what she does for her marketing at Domestic Divas Cleaning Co. In part two I lay out what we do for marketing here at the EDGE.  

Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business. The episode is published here later in the day.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what’s working, what’s not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we’ve discovered running a business.

Links from the episode:

Domestic Divas Cleaning Co.

Hello Friends.

Brandon:

Welcome to the Edge.

Brandon:

Today is our friday session where we have coffee with Danielle from Domestic Divas And today we are talking about what we do for marketing our part one where Danielle laid out everything that they do at domestic Divas for their B.

Brandon:

Two C.

Brandon:

And B. Two B. Business is an episode 1 77. So if you’re just tuning in, tune into 1 77 after you listen to this episode where I describe what we do here at the Edge And I lay out all the marketing channels and strategies that we employ Daniel and I always catch up in the beginning of the show.

Brandon:

If you’re looking to get right to the meat of it, fast forward to around minute 15 and you’ll tune into all the action. Here we go. Coffee with Danielle. What we do for marketing.

Brandon:

Welcome to the Edge podcast. Your weekly playbook about the inner game of building a successful business, making you a happier, healthier and richer business owner and here’s your host Brandon White and you know what’s going on. Hey. Oh my goodness! What a crazy day in between the two of us.

Brandon:

What did you just say?

Brandon:

I said, what a crazy day between the two of us. Holy moly Just bear with me 1 2nd just pulling my screen here, did you get your peloton delivered?

Brandon:

I did.

Brandon:

How is it?

Brandon:

Hey where are you?

Brandon:

There’s nothing on your shelves. I know. So this is actually my home office.

Brandon:

Just got some things done. So the room is finally done now. I just have to do decor. So I have my desk, my bare shelves, my lamp and my chair.

Brandon:

I have that.

Brandon:

Exactly.

Brandon:

And yeah.

Brandon:

Yeah, exactly. Am I mean it has to be tidied a little bit.

Brandon:

There’s still wires and stuff. I’m I hate wires. And like everything’s the wireless or hidden wires. So it’s just there for now while we get everything established in here.

Brandon:

Well, that’s cool. You know that that wireless electricity is coming?

Brandon:

I hope so, because yeah, I hate I hate lamps and I hate things that have bunches of wires.

Brandon:

Yes.

Brandon:

They’re doing an experiment.

Brandon:

I read about it for real. I’m serious. Wireless wireless electricity is happening in a town in Belgium or the Netherlands.

Brandon:

Belgium is the Netherlands.

Brandon:

Yeah. Somewhere. I mean, they’re very much advanced in a lot of cool things in that region. So it’ll be exciting.

Brandon:

I will be definitely a consumer for sure.

Brandon:

Well, cool. Well, I feel like we haven’t talked in a minute. Last week was recorded. I know how was L. A.

Brandon:

Well it was a it was happening all systems normal down there.

Brandon:

That’s for sure. There’s a anybody was arrived there and thought there was a pandemic going on.

Brandon:

Or maybe maybe there’s not a pandemic anymore.

Brandon:

I don’t know.

Brandon:

But yeah, super crowded. four of 5 is crazy.

Brandon:

People are everywhere. They wear masks and do all that sort of stuff. But yet it’s a wild place down there.

Brandon:

I’d like to visit and then come back.

Brandon:

Yeah.

Brandon:

I just wanted to comment. I like the the angle of your studio that I can see right now. It’s really nice.

Brandon:

Well thank you. Yeah, it’s finally coming together.

Brandon:

I I did you notice anything different besides the major differences be on air things?

Brandon:

That’s cool.

Brandon:

Yeah.

Brandon:

That’s from the old studio that just hadn’t made it here. Okay.

Brandon:

I replaced, Oh have you not seen that yet?

Brandon:

I’ve had Yoda up there but I switched it today because I know that you have no interest in Star Wars anything.

Brandon:

So I put Bruce lee up there today.

Brandon:

I can see a little man. But that’s it. I can’t really make out what it is or who it is. Yeah. I think I think the focusing is actually working on my camera. I’m working on this camera trying to get that to work with all the light.

Brandon:

But yeah my studio is super nice and super excited. It’s uh the sound is finally right.

Brandon:

There is no echo and I’ve got to do one thing and get my whiteboard done with this paint.

Brandon:

Oh you were supposed to do that before you went to L.

Brandon:

A.

Brandon:

Yeah I know I was but because you have to leave it to dry for five days while you were in L. A. I remember you do and I didn’t get it done but I did get you can’t see it when I got the this picture that I took of Half Moon Bay on 4, 2 x four audio mute panels along this entire wall.

Brandon:

So that’s done.

Brandon:

I think I got I think I might try to paint the whiteboard paint today.

Brandon:

We’ll see.

Brandon:

Well that’s awesome.

Brandon:

Did we get through our fires and then crazy calls and all of the stuff today that we had to push this podcast on so many times we finally did.

Brandon:

And you’re not, you’re not traveling this weekend, are you?

Brandon:

No, I’m not, I’m I’m home obviously with it being Halloween, my mom at her office is having a Halloween potluck Thing, costume thing this afternoon and then tomorrow we have a big project on the construction side being completed so I had to stick around for that.

Brandon:

And then tomorrow evening we are attending a 1920s themed Halloween party.

Brandon:

A girlfriend of mine, she owns a restaurant here in town.

Brandon:

So they have like a prohibition kind of set up like a bar and its prohibition style.

Brandon:

They have like all the tin on the ceiling. Cool old lights, like it’s super cool. They have live music and stuff, so that’s what we’re doing tomorrow night for Halloween.

Brandon:

So that’s a great Gatsby theme.

Brandon:

Yes, yes, so I have a flapper girl costume.

Brandon:

Well that should be fun.

Brandon:

Yeah, stay tuned on instagram for those pictures on instagram is tomorrow, no tomorrow, no Sundays Halloween but I think everybody’s doing Halloween stuff tomorrow.

Brandon:

Yeah, I don’t know, I thought yeah, it’s been going on Halloween happens here and happening babe.

Brandon:

Really?

Brandon:

The first weekend, second week or third week in september because of all these pumpkins.

Brandon:

Yeah, we have, we we used to this this year got canceled like last year.

Brandon:

But I have a huge pumpkin festival and apparently I think the de facto largest pumpkin in the world maybe contest.

Brandon:

Yeah, I think the winner this year was £2,300 or something.

Brandon:

Oh my God, almost two thirds of a ton.

Brandon:

And that’s insane pumpkin.

Brandon:

Yeah, pumpkins are big here, man.

Brandon:

And uh, have all these pumpkin farms and I know that they have those all over the country even when I was a kid on the east coast.

Brandon:

But here have a monday is the, I don’t know pumpkin capital of the world maybe, but I don’t think we call ourselves that this place was really a place for bootleggers and I wouldn’t say illegal activity, but illegal activity back in the day because of the how close we are to san Francisco and whether towns and how much fog used to be here that you could hide in boats could come into ports and no one would know.

Brandon:

I love that.

Brandon:

I love cool stories like that.

Brandon:

Yeah, I was thinking about on my bike.

Brandon:

I was like, what a great place that’s sort of like me.

Brandon:

I don’t really enjoy rules and but I think all of us.

Brandon:

I think all Silicon Valley is like that which is sort of in the spirit.

Brandon:

But here on the coast you could hide hide in the fog and you can do all sorts of stuff and we still do have some fog but not as much as we used to.

Brandon:

That’s awesome.

Brandon:

Yesterday was 75° here.

Brandon:

If you can believe that, wow.

Brandon:

Which is super hot, it’s finally hits cool weather here.

Brandon:

It’s freezing.

Brandon:

I don’t want to say freezing. What’s that mean?

Brandon:

I gotta go, I gotta go up my like conversion yesterday with 11° I think here like 11 C.

Brandon:

So it’s not warm 11 degrees Celsius.

Brandon:

I have to go to convert or what is that look 10° warmer than freezing, is it?

Brandon:

Yeah, grieving zero here.

Brandon:

So fall is truly there.

Brandon:

Yes it is.

Brandon:

People won’t be on outside as much.

Brandon:

No.

Brandon:

Oh, I don’t have some patios. Are you, are you joking with me? Are you saying that 10°C is cold?

Brandon:

Yeah, That’s 50°F. It’s cold.

Brandon:

I guess how maybe, I mean I have to wear a coat.

Brandon:

I mean I guess, yeah, it’s always, it’s always like low fifties here at night.

Brandon:

So I like that. You get to wear jeans and a, you can wear a t shirt and a jacket and you’re good to go.

Brandon:

But I like warmth.

Brandon:

I’m a warm person. Is it sunny there.

Brandon:

It’s cloudy. It’s cloudy today. But yesterday was super sunny. It was just like 10°. Well falls here for you.

Brandon:

And but I also wanted to say that webcam that I purchased. Yes.

Brandon:

What do you think of? The quality is not great. Right.

Brandon:

I thought that it was gonna be a good quality. What was the, what was the rating on that was do you still have the box? Does it say 780 or let’s say 10 20 or 1080 and seven p.

Brandon:

or the pick. Yeah. What do we say?

Brandon:

It was 10 10 something. It was like that sounds about right.

Brandon:

Yeah.

Brandon:

Yeah I wanted and I was like oh that sucks. Why do I not look like I think because you’re light mm No because I took it to my office and I put it on my Mac and I have normal LED lights in my in my office and it was still just like this.

Brandon:

Maybe you have to go into the settings.

Brandon:

Will have to look at it.

Brandon:

I know that you were very excited about. I mean I think it’s It’s better than your other one but it’s hard for me.

Brandon:

So when I look at myself here I’m crystal clear.

Brandon:

Yeah you are crystal clear.

Brandon:

I can see you and you are like perfect.

Brandon:

Maybe did you buy it from amazon?

Brandon:

No I went into best buy maybe we should bring that back and get the one that I have.

Brandon:

I thought that was the one you had.

Brandon:

It was the most expensive.

Brandon:

The biggest box.

Brandon:

That was the one that’s not the one I just wanted. You showed it to me. I was like well that that that should work to. That’s the you have the long one that goes on top of the screen. Yeah mine is a a separate unit that has a remote and everything so that so that you can do all sorts of things like this.

Brandon:

That’s cool.

Brandon:

Okay.

Brandon:

Well can you send me the link for that?

Brandon:

I thought I did send you I mean yeah I thought yeah you can do all sorts of think you. Oh that’s so cool. I think you just told me it was a large attack. I’ll send you the link after this. You can always bring that one back. I hope you didn’t throw away the box.

Brandon:

Well Brandon I don’t like flutter. I don’t like garbage so I probably threw out the box.

Brandon:

Well it’s getting towards the end of the year and you know, tax deductions are good. So so I’ll just re gift that one or given my other half or some place this one on your other computer and leave it there at work.

Brandon:

I just can’t I don’t understand why you’re not getting that.

Brandon:

If it’s 10 80 p. I need to look up the model you got. Even when I went into my settings. I did. HDI did adjust for low light. I did all of those things and no, I’m gonna look at which one I have.

Brandon:

I have the logic.

Brandon:

Hello?

Brandon:

Yeah, so you’re tuning in today?

Brandon:

We are going to talk about, we are going to talk about how we invest our money. Isn’t that what we’re going to talk about today, where we’re going to talk about your marketing and then next week we’re going to invest. Talk about invest.

Brandon:

Well joe won’t be happy with that because I think she made the uh, I mean we can talk about whatever we can talk about the second part of marketing.

Brandon:

Yeah, so I have a lot. So I have, I think it’s just relevant for listeners because listeners want to have good cans and This can that I have has I ordered December 13, 2018 If you can believe it, I will send you the link but it is a lodge a tech conference.

Brandon:

Can webcam.

Brandon:

What is a model?

Brandon:

I don’t even know what this model is but It’s an HD 1080p camera with built in speaker phone.

Brandon:

I’m going to send you the great now.

Brandon:

So I don’t forget you can order it on you have amazon right?

Brandon:

Yeah, I have a, I don’t know, I don’t live in like an igloo up here in Canada at all.

Brandon:

Exactly.

Brandon:

There’s that there’s the link.

Brandon:

I just sent it to you. It’s uh oh that’s so cool.

Brandon:

It’s expensive for listeners out there.

Brandon:

This logic check if you want the link, you can email me but I don’t know what the, What this model number is but on Amazon it’s like $254 and people say that’s expensive.

Brandon:

But with all the zoom meetings and everything, the other thing that I like about it, which the BCC 9 50 larger tech conference cam, I’m not paid by them to do this.

Brandon:

I just did a whole bunch of research to try to find the best one.

Brandon:

The other thing that I like about it, Danielle is is that if you and I are talking on cam you know doing a virtual whiteboard, I know that they have them and it sort of works.

Brandon:

But what’s easier for me is to go to the whiteboard.

Brandon:

So with this thing I can just switch it around.

Brandon:

You just go like this.

Brandon:

Oh my God.

Brandon:

Then you didn’t get all the way around but then you can go all the way around okay like this is cool.

Brandon:

And I know you said that it seems expensive but I paid 129 99 for the one that is clearly not that great and this one is only 100 and $10 more.

Brandon:

So yeah, I mean for business, you know where they say the bitterness of poor quality remains long after the sweetness of low prices forgotten then he’s not happy but that the dog walker is here to take money for a stroll.

Brandon:

Oh, I thought he was unhappy with my comment.

Brandon:

Which no, he’s that he gets excited when he hears the the numbers on the digital lock pad.

Brandon:

Because he knows that Tonya is here.

Brandon:

Yeah.

Brandon:

All right, well, we’re going to do part two.

Brandon:

For those of you listening.

Brandon:

You need to jump back two Fridays ago on part one where we were talking about what we do for marketing.

Brandon:

And I think we got through most of what you do, didn’t we?

Brandon:

Yeah.

Brandon:

So we talked about everything from like social media when I first started and I did the mail out and not the mail.

Brandon:

I was like, I put them in people’s mailboxes. We talked about how it’s changed and radio. That was a big thing for us in a community purpose.

Brandon:

And then we just talked about the general, you know, male chimp newsletters and stuff like that that I do within our company. So then we decided that we were going to talk about what you do because even though every company or business has their own kind of way to do things they do change like, you know, with revenue and with audience and stuff like that.

Brandon:

So we said we were going to talk about what you guys do as well. So then we can compare kind of how things change and progress as companies grow.

Brandon:

Well that’s what we’re doing.

Brandon:

So where should I start? We’re going to talk about what we do with the podcasts and the newsletter and the whole marketing program at the edge of which has, has evolved.

Brandon:

So number one, first thing we do, I think as listeners know as we do a podcast and well we’re going to have that sort of friday, isn’t it?

Brandon:

Danielle, Is that what is that alcohol in that bottle with that up in there?

Brandon:

Oh my goodness.

Brandon:

It’s like one o’clock, one o’clock here.

Brandon:

I don’t think that’s really what goes on up there in that talent of yours.

Brandon:

And you know, they’re actually, it’s like a water, stuff like thing that you can put in your water and it’s for cognitive, just better stuff for your brain brain food.

Brandon:

Got it.

Brandon:

Well, I’m gonna be on, I’m gonna have to up my game today the so we do the podcast and we started out the podcast.

Brandon:

It’s been sort of a journey.

Brandon:

But the idea is that we want to leave, we want to give viewers viewers and listeners listeners information that they can use to improve their business.

Brandon:

So the idea was was that someone could get to know us mainly because in a sales funnel, how is someone going to get to know you over time and the best thing that I know how to do is either meet with people, which takes a lot of time and in without being able to travel.

Brandon:

That was hard.

Brandon:

But it’s a medium that people over time can get an idea who you are and build trust.

Brandon:

So and for me it was I get to talk to other business owners out there that I always enjoy learning from their stories and learning the things that they’ve done.

Brandon:

So we did the podcast.

Brandon:

It’s been a journey.

Brandon:

It started out, it had three iterations so far.

Brandon:

It started out as build a business with Brandon.

Brandon:

I would like that.

Brandon:

Yeah, that was cool.

Brandon:

But in the idea of building a brand that could survive without me, so to speak, I don’t think that was a good idea and but we did it we launched it I think we did nine episodes on that brand.

Brandon:

Then we switched over to build a business success secrets and I can’t remember I thought that build a business could be the brand with you know I like success secrets.

Brandon:

I used to get a newsletter by Mark McCormick Probably 15 years ago, maybe 20 That maybe 20.

Brandon:

Yeah it was maybe it was not long ago but he was the founder of AMG I think it’s called But it’s the most successful sports agent booking company.

Brandon:

I think jerry Maguire was based off of that and he used to write a monthly print newsletter.

Brandon:

It was called Mark McCormick’s Success Secrets and it was cool and it was made for business owners that and executives, his was more also towards upper management that wanted to do better basically.

Brandon:

And it was covered everything from lifestyle things to invest into his lessons, so that’s how we got to build a business success secrets.

Brandon:

And I think we were publishing 23 times a week, wow.

Brandon:

And yeah, it was tough in the early days it was, we’re on I think this will be episode 1 80 something in the early days, it was when you start out anything, nobody knows you, a sort of a lot of reaching out and getting people to be on the show and trying to figure out what the heck the audience wanted, which is, which is hard, but we did, we did that and then I decided that build a business success secrets was way too long of a I mean put that in your signature of your email or trying for someone to remember that, I mean, I like it, but so then we came up with the sort of going off topic here, how it evolved, but not really the edge, which I thought we could call it entrepreneurs edge, I don’t really as you and I talked about the word entrepreneurs overused and I was talking with ji about it and she’s like and the idea was just to give business owners the edge I think, and I think that’s what we do here our conversations, I hope do that, right, I mean we open up are bag of tricks and talk about what we do, I mean that’s how I learned everything, So we did.

Brandon:

And jesus said, well let’s just call it edge.

Brandon:

Mhm.

Brandon:

I like it.

Brandon:

Yeah.

Brandon:

Right.

Brandon:

And then I was trying to figure out maybe it could be an acronym, but I haven’t come up with what I could stand for, but it really just gives fell business owners the edge and what they do in their mind, body or business.

Brandon:

So that’s what’s happened.

Brandon:

The podcast has taken off.

Brandon:

I think, you know, we’re starting to get it takes a long time to get traction on anything.

Brandon:

But being consistent we are in our show is every friday and your mind.

Brandon:

And then I tried to publish, well we do two other interviews with other business owners on Mondays and Wednesdays and in two weeks we’re actually moving to publishing five days a week.

Brandon:

No way!

Brandon:

That’s so exciting, congratulations.

Brandon:

We’ll see how that works out for us.

Brandon:

And with some shorter episodes, not everybody has time to listen to.

Brandon:

Yeah, long for three, depending on hard weeks.

Brandon:

But you know, I get the most out of the long form conversations because after the 1st 20 minutes is when people actually let their guard down and sort of get into the real stuff, right?

Brandon:

Um so and we don’t edit our conversation.

Brandon:

So that’s the first thing that we really put into motion for.

Brandon:

Well it’s actually the second, but it’s our biggest former marketing right now, but we do do paid ads and we do paid ads on facebook and instagram we, we let the algorithm figure out where to do it.

Brandon:

We’ve been running paid ads for probably Almost two years now.

Brandon:

We know the algorithms dialed in, we get our leads for Less than $5 a lead.

Brandon:

I hate to mix it sort of inhuman, but we get people who are interested in what we offer for less than five bucks and our add our most successful ads so far, I looked the other day actually has 3700 likes, wow.

Brandon:

Yeah, it’s pretty, it’s pretty insane like to have an ad that actually gets liked and the ad gets shared so I can take a look, I think it’s been shared.

Brandon:

That’s incredible.

Brandon:

Yeah, so it has 3700 likes And it has, it’s been shared 1100 times.

Brandon:

So imagine having an ad that actually gets shared.

Brandon:

Yeah, that’s amazing.

Brandon:

And then that’s really what happens is someone will get a e book that we build, We have one e book, I think it’s 47 pages that we wrote and it teaches you how to build a pitch deck or business plan and 13 slides, you know, high level, whatever you can do in 47 pages and then they go into an email sequence and we use email right now we use and we have used convert kit, we like convert kids a little bit more expensive than the others, but it does more, I think for the small business owner or creator out there, it just has more functions.

Brandon:

And importantly for me it has a function that will in one press of a button send to annoy opens.

Brandon:

Yeah that raises the open rate significantly.

Brandon:

Some other things that we tried didn’t have that haven’t we used male trip for some things.

Brandon:

I haven’t, I mean I haven’t been on there though recently we did try Twilio is company forget name is escaping me right now which had way more advanced analytics and the ability to do better.

Brandon:

A.

Brandon:

B.

Brandon:

Testing convert kid does A B.

Brandon:

So you can test two subjects in God I don’t know what the name is escaping me.

Brandon:

But the other one that we tried, you could do six subject lines, which is pretty cool.

Brandon:

But you couldn’t, it was really hard to do on opens and that’s at the end of the day where you get just a huge lift if you can do that.

Brandon:

I don’t know if that’s gonna work anymore with the new IOS update because now tracking on the iphone is locked effectively.

Brandon:

But we do email.

Brandon:

I was actually, so that that’s really the extent of our current marketing here at the edge.

Brandon:

We do have an affiliate program that we’re rolling out.

Brandon:

So for our print newsletter ultimately that’s what we’re trying, that’s all we sell Is this print newsletter and growing out an affiliate program where people can make at least $100 if they refer a friend for every friend.

Brandon:

You know, that’s pretty substantial for humans.

Brandon:

So Brandon just to talk about, I know you’re saying that for the most part you do like your paid ads and stuff for the podcast and for the newsletter.

Brandon:

But do you have a way to monitor kind of the organic growth in regards to the listeners, the viewers, the subscribers like other than, you know, male chimp or anything like that.

Brandon:

Do you have that system or marketing to be able to do that?

Brandon:

Well, we do measure are hosting company for the podcast is called Lisbon and Lisbon has statistics that I’m looking at right now and it measures downloads.

Brandon:

So the, so the challenge and we, we’ve seen growth.

Brandon:

I mean we had a few days we had three days in a row with over 200 download today, which for a podcast like joe Rogan say this probably happens in a minute.

Brandon:

But for a smaller podcast that’s starting to get exposure.

Brandon:

That’s pretty significant.

Brandon:

The challenge with the podcast that we can’t measure is that we can’t measure plays.

Brandon:

So I don’t know about you.

Brandon:

But I used apple podcast and I use Spotify and on platforms like Spotify, I don’t download the file.

Brandon:

I just, you just play it.

Brandon:

Yeah.

Brandon:

So, and, and actually that can happen in ITunes is our apple podcast as well And on the, you use ITunes or I mean apple podcast and you download the files or you just play them.

Brandon:

So I used to download, but then your phone starts telling you if there’s elite stuff because you don’t know storage.

Brandon:

So I just, whenever I want to listen to a podcast, I just play it.

Brandon:

I don’t, don’t load anymore.

Brandon:

Right?

Brandon:

So on apple you can, it does track plays and Spotify can do that.

Brandon:

So it’s, it’s sort of a maga nation.

Brandon:

If that is the right word for it, it’s sort of figure out what happens at the end of the day.

Brandon:

Truth be told is we haven’t tried to sell our audience anything in two years.

Brandon:

What we’ve tried to do is figure out who we are, what our voices and what the audience really wants and then figure out what in our product offering.

Brandon:

Originally we set out to sell of course, which I had taught two people who were part of Daymond, john robert held in check from shark tank’s programs and I thought that we could sell courses.

Brandon:

And to be honest with you two years ago and it’s been two years I guess really?

Brandon:

Almost since Covid I got a bad taste in my mouth about selling courses.

Brandon:

Yeah, It seems to be the thing right that like everybody tries to do.

Brandon:

I think like that’s where I get frustrated with courses.

Brandon:

It’s like everybody tries to do that, that course thing on social media and you know what I mean?

Brandon:

And I didn’t want to, I mean our course, we we’ve taught over 1500.

Brandon:

I just said maybe even 1600 at this point, students.

Brandon:

And it’s a real course that, you know, I spent a lot of time putting together a lot of years figuring out, but I just don’t want to be in that business.

Brandon:

So we just decided that we were gonna not make any money for a while.

Brandon:

But I think now we’re at a point where we’ve got to start making money or, or or this will become a hobby and not a I’m not saying I’m going to give it up.

Brandon:

I’m just saying you’ve got to decide at some point whether something’s right of business in your case was very clear that you were going to build a business that made money.

Brandon:

In this case.

Brandon:

I want to build a media business.

Brandon:

I think it was just been a matter of trying to figure that out.

Brandon:

And you know, I didn’t want to, I wanted to show consistency, not charge customers and then burn customers not burn them, but on purpose, but because we shifted then they didn’t get support.

Brandon:

So until we could figure out what that offer was and that’s what we’ve done.

Brandon:

I mean we do do other things.

Brandon:

I don’t know if it counts, but it is marketing.

Brandon:

Every single episode of the podcast gets shared on social media across all of our channels.

Brandon:

The we create a blog post for every single episode.

Brandon:

We do regular blog post on the blog, but we do, meaning we write articles that may be topic specific.

Brandon:

But I really tried to stay to the podcast because I like audio and I know it’s easier, I think um in some regards, but we create a post and we transcribe each episode which then gets sc sc owed search and not search engine optimized for listeners out there.

Brandon:

And you know that we get a lot of traffic from search engines because of the effort that we put into that.

Brandon:

So that’s how we have promoted.

Brandon:

I was thinking after you and I talked two weeks ago that I should be printing little cards or something and putting them up in all the free bulletin boards.

Brandon:

Because why, that’s that’s how we’re going to spread the word.

Brandon:

The other thing that we do is that we actually are aired on the local Comcast channel here along the northern California coast.

Brandon:

That goes into 80,000 people’s homes.

Brandon:

So, you know, I think that doesn’t mean that 80,000 people watch it because there’s 100 and 20 channels won’t have 100 local com casting, but we’ve tried to basically syndicated, so to speak.

Brandon:

I think that are the one thing that we are aiming towards doing now is the Youtube channel because I think youtube, if you’re ignoring Youtube, you’re missing the second largest search engine in the entire world and google.

Brandon:

Here’s what I noticed from our episode and it’s actually not streaming today because the connection between zoom and Youtube would work this morning.

Brandon:

Not to mention we bumped the time, but our episode came up Within 10 minutes after we finished are yeah, I tested it and it makes sense.

Brandon:

Google is going to prioritize the properties that they own now.

Brandon:

What did you search for that?

Brandon:

You didn’t search like Brandon and Danielle or I think, I think I said Danielle, Jenkins, domestic divas or something like I tested a bunch of a bunch of things and then in the videos it came up and my point in saying that is that just shows how fast Oh yeah, so anybody out there and it doesn’t, you know, you could do the same thing with domestic divas.

Brandon:

I think you could leverage Youtube somehow, Whether it was, you know, short promotional videos or videos that you put on your instagram and published to Youtube.

Brandon:

I think people just ignore that.

Brandon:

But that’s the thing that we’re moving towards.

Brandon:

We actually have a professional video editor who has edited every single conversation we’ve had with outside people and it’s just a matter of at this point me going in there and optimize, I don’t want to publish them without optimizing them because the algorithm and Youtube is very sensitive to how many likes you get and how fast it happens and you just don’t want to do it haphazard.

Brandon:

But I will tell listeners that if you don’t know any of that, it’s better to publish something and put a good title in there with some key words and to publish enough.

Brandon:

Yeah.

Brandon:

And I mean even that you know in regards to the whole marketing thing, that’s something that we had to learn.

Brandon:

Again, it’s social media and marketing and media in general, it’s just a herd thing and I feel like with google even youtube like so many things change on a daily basis, like I really do feel like once you pick something up and now it’s like a new algorithm or a new thing or you know something new that you kind of have to optimize on and we just had this conversation in our office in regards to instagram reels and instagram like I G T V.

Brandon:

And things like that.

Brandon:

So now we are working with our social media strategist to be able to optimize those on instagram and on our socials as well.

Brandon:

So I mean it’s ever changing.

Brandon:

Yeah, I also think that you have to figure out, I was thinking about this yesterday, the day before my bike, I don’t know why but you do a lot of thinking on that bike.

Brandon:

I do.

Brandon:

There’s a there’s a lot of things created on those bike rides, you got to figure out where your audience is because there’s this pressure.

Brandon:

I and I think it was on my mind because I was meeting with a social, I don’t know what you can really calm.

Brandon:

I hate the word agency but a social media expert, so to speak, who I had met through a friend and he was saying well you gotta be on Tiktok, you gotta be on Tiktok and I was like, well I got off a tick tock when the whole chinese thing happened and there was gonna be, I mean it was gonna be banned in America.

Brandon:

So I was like, I don’t want to be tagged as a person who did that.

Brandon:

So anyway, I deleted it right or wrong and I just, I was like whatever because I did get on that chat.

Brandon:

Were you on that thing where everybody the audio app where everybody could talk like you could do a group chat, audio wise, like a walkie talkie app.

Brandon:

Yeah, that’d be a good way to describe it.

Brandon:

Yes, it was called clubhouse.

Brandon:

No, no, hold on.

Brandon:

I did actually.

Brandon:

There was one on summit, a woman’s summit that I went to up here and their app that they used with clubhouse to try and engage actual conversation instead of type.

Brandon:

So yes, I have used it, but I don’t use it often and when I was listening to some people talk about, I mean it was a time sucker and at the end of the day you got to figure out where is the ah rely on your time in anything but especially marketing and clubhouse was designed to suck your time because they want time on site.

Brandon:

And I heard one guy spent eight hours on there like talking and doing whatever and I just said, I don’t have eight hours to talk on clubhouse.

Brandon:

So this other guy said, well you’re on Tiktok.

Brandon:

The one thing that I always remember when all these bright ideas come out, you know, and I’m sure listeners hear this too, Hey, Danielle, you gotta be on Tiktok or hey, you gotta be on X.

Brandon:

Y.

Brandon:

Z.

Brandon:

And there’s this, it’s like when people throw free T shirts and you don’t need another T shirt, but you still find yourself fighting for the stupid T shirt, you know what I’m talking about.

Brandon:

Oh, I 100% agree because you know, you’re never going to wear it because it’s probably the tackiest t shirt in the world, but you still want it and you still get it right, you’re still fighting in this crowd.

Brandon:

It’s like this human reaction that happens to fight for this.

Brandon:

So, but but here’s the guy and I forget his name escapes me at the moment.

Brandon:

But the founder of Lamborghini, someone asked him why aren’t their elaborate Lamborghini ads on tv?

Brandon:

I’ve heard this before, right?

Brandon:

And his respect, their target audience isn’t sitting around watching tv because our our driver are owners aren’t watching tv because tv is a time sucker.

Brandon:

They’re hustling, they’re out making money to afford the flipping Lamborghini.

Brandon:

Right?

Brandon:

I mean, so I go back to that are business owners that are in our stage on Tiktok.

Brandon:

I don’t think they’re on Tiktok.

Brandon:

I think aspiring entrepreneurs or business owners are on Tiktok because they’re trying to get information and they’re in that phase.

Brandon:

But do I look at you mean do I look at a real here and there?

Brandon:

Somebody else show me?

Brandon:

It’s funny.

Brandon:

Yeah, sure.

Brandon:

But I don’t spend a lot of time on Tiktok.

Brandon:

That’s not where I’m going to get my insight on what’s the best marketing channel or best marketing mechanism or um how am I going to manage operations or you’re just not gonna get that order.

Brandon:

Where am I gonna, where is the next best place to invest my money Other than some Marketing message that someone gives me.

Brandon:

So yeah, I mean you’re right about that.

Brandon:

Because if we’re on Tiktok doing a stupid little 32nd clip about our next conversation about where we invest our money, I can guarantee The business owner that wants to invest 500,000 somewhere is not sitting there scrolling through Tiktok to find our video.

Brandon:

Right?

Brandon:

So I mean I can 100% of test that we do not use Tiktok the girls, you know, some of our staff of jokes about it, like we should do quirky ones.

Brandon:

But if anything it would just be more for content and just to kind of have like a fatty kind of social media like different stuff.

Brandon:

But it definitely wouldn’t be for marketing or like you said, finding actual valuable information.

Brandon:

Yeah.

Brandon:

I think, I think the question you have to ask yourself as a business owner is, am I going to get business from this channel?

Brandon:

I mean are you going to get business on Tiktok?

Brandon:

Like are your customers, is your commercial customers, are your commercial customers on Tiktok are the homeowners that you’re targeting on Tiktok?

Brandon:

I mean I’m not beating up on Tiktok.

Brandon:

There’s, it’s a huge audience that definitely has an application if you’re trying to get business from.

Brandon:

But you just have to ask yourself, you know, are are where are the people?

Brandon:

And I actually, I am not clear even yet where business, I think business owners are still on facebook because I think that that channel for some of our demographic are older and they’re still using that as the basis.

Brandon:

I think that they may be on instagram, but I actually find them on other channels.

Brandon:

Like I’ll tell you where I know business owners are their own straw ber where are you?

Brandon:

I mean they’re going, you just got a peloton today right?

Brandon:

Yeah, they’re on peloton.

Brandon:

There are 100% true in the Peloton Group.

Brandon:

They’re probably on twitter a portion of them probably the tech heavy.

Brandon:

I don’t know that all the services people are necessarily, but I think those are the things that, I mean I’ll be honest and they’re on linked in.

Brandon:

But I think that’s, that’s getting, I don’t know about you, but I feel like I get hit with marketing messages every day.

Brandon:

I am going to be honest.

Brandon:

I effing hate linkedin.

Brandon:

I’m on linkedin.

Brandon:

I’m active on linkedin.

Brandon:

I promote like post and do everything on Lincoln that I’m supposed to do.

Brandon:

But I get, you know, 30 friend requests or connect requests and I connect with them and then I get 25 like automated messages.

Brandon:

Like I can help you feed leads through wellington, like I’m not into it.

Brandon:

I don’t check Lincoln like I should be.

Brandon:

But like he said, you know, Lincoln is one of those things where I think it’s phasing out honestly, but you’re right about, you know, the groups that people are in, not necessarily like I’m going to be on peloton, like, hey, reach out to our company, but it just creates that brand and momentum and consistency.

Brandon:

I think that’s a big thing too.

Brandon:

Well for you.

Brandon:

Business owners, business owners, homeowners are definitely on Palestine.

Brandon:

You know, if you joined a group, what’s your, you live in Orange, what’s the Orangeville Orangeville?

Brandon:

You know, if you, if you, if you follow hashtag Orangeville, you will meet people.

Brandon:

I mean that’s how I’ve met a lot of people is through these types of groups where the crossover fitness is where they are instead of, you know, on instagram.

Brandon:

So you’re really meeting people in there, core lifestyle elements and I think that’s where I found most of the people now I’ve seen recently Ostrava, everything gets gained by marketers eventually.

Brandon:

The challenge with Ostrava is that they’ve done a good job on a page, You have to, to really be part of the community there, you’ve got to pay and that some marketers will pay.

Brandon:

But I think that’s what you really have to and I think I’m still wondering where those are.

Brandon:

Do I think business owners listen to podcasts?

Brandon:

I do, because I, I mean, do you do, I do a lot of my colleagues, do you know friends and whatnot that own businesses.

Brandon:

So I think that’s a good place to be, but I just, I really throw down, I spend time on instagram as you know, I don’t know that business owners, you know, I don’t promote maybe maybe I should promote more, but I tend to really just talk about my exercise life on there more than I know, I think maybe margins like doing something cool.

Brandon:

So he’s on the bike.

Brandon:

Well, I won’t take that as a dig now that you’re the paragon.

Brandon:

So being on the bike is cool, but uh, the, I think, I think those are the things you have to look at.

Brandon:

I think that’s what we’re trying to do in our market.

Brandon:

I know that business owners are on email 100%.

Brandon:

So if you can do email marketing I think that and they’re on text.

Brandon:

However you can get to a long text well and I mean like you know just ask for example like we have and we talked about this last time with the B two B B two C.

Brandon:

We have different types of marketing for different kinds and I know we’re pretty much stuck with the B2, B two C.

Brandon:

Yeah, B two C.

Brandon:

Last time because we were you know marketing the homeowners, the weekend homeowners, things like that.

Brandon:

But our marketing for businesses, the commercial side the builders totally different.

Brandon:

Like we don’t send them fruity newsletters on monthly basis as we send them a different type of newsletter that is totally marketed different different content.

Brandon:

Even like our instagram is typically for the homeowner because like you said the homeowner is at home stay at home mom that needs help.

Brandon:

She’s on instagram looking at whatever her baby needs or whatever that could be.

Brandon:

So she’ll see ourselves.

Brandon:

But for the business owner we have it on our instagram just to be there.

Brandon:

But we don’t use instagram as a form of marketing for our business owners or commercial locations because they’re just not going to be there.

Brandon:

Right?

Brandon:

So Lincoln would be where we do that.

Brandon:

We do be an eye groups which is all, I don’t know if you know be an idol we do, it’s just a business network business networking group it’s once a week.

Brandon:

So I’m a part of that.

Brandon:

So in there, I market and I’m there as a like I own the commercial cleaning company, so anybody in there, they’re lawyers, they’re, you know, they own big companies, they own plants, they own things like that where I can market the commercial side of the company.

Brandon:

And then even just down to like we were talking about Rudy christmas gifts and like the stupid little things that we do for our clients.

Brandon:

I don’t give quirky little diva cookies to our business owners, we give them, you know, a nice gift basket for their office location or you know, their staff or whomever it could be.

Brandon:

Right.

Brandon:

So it is much different and depending on what your target audiences and we just happen to have two different audiences.

Brandon:

Yeah, I think you’ve got to really dial in who they are and where they are and what they want.

Brandon:

And I think it’s a challenge and I think you’ve got to be careful not to get sucked into the, oh, you gotta be on X.

Brandon:

O.

Brandon:

You’re not on X.

Brandon:

I mean when people say that they’re not taking into account your target audience, they’re just taking into account the buzz that’s out there that says you need to be on there.

Brandon:

And I think you got to pick one or two channels and you’ve got to go all in and stick with it, you can’t you can’t deviate at least in my experience when we’ve done that, it’s just for lack of a better word turns into an S show Because you just don’t especially, you know, even businesses doing 10 million revenue, it’s not like you have, uh I worked in America online, you know, we had several, well maybe it’s not so wrong, we probably had 200 people working in marketing, I mean, and we had I forget how big marketing analysis was, which was the modeling and the financial part of that, we at least had 50.

Brandon:

So imagine having 50 nerds crunching spreadsheets on data, right?

Brandon:

I mean that’s a really big army.

Brandon:

So when you’re, you know, you have a business that’s doing 15, 10, You know, you start to get to 20 million maybe now got 34 people that you can allocate.

Brandon:

But even that is a it’s not a lot of people, you know do the math on ours.

Brandon:

I was talking to GM and we were breaking down yesterday or the day before.

Brandon:

We’re doing a we’re starting our shutdown meeting.

Brandon:

I don’t know if you do a shutdown meeting, but we sort of started that because I wanted to get ahead of it.

Brandon:

I think she’s going to come out here in a week and we’re going to sit down in person, but I wanted to get ahead of it because we’re behind because we haven’t had as much face time.

Brandon:

So we haven’t done as much playing.

Brandon:

I’m not saying that you need face time.

Brandon:

I’m just saying it does these dedicated sessions on zoom where you sit down.

Brandon:

I mean, I think she and I met the other day for 3.5 hours.

Brandon:

I mean that’s a long zoom session.

Brandon:

Yeah.

Brandon:

Um You know, you’re you’re into it so it’s not as much but you’re sitting and it’s just not as easy and you’re not talking when you get up so you miss that type of thing.

Brandon:

So we started but we’re I keep asking her, well, how much time does it take you?

Brandon:

Two format the newsletter page.

Brandon:

I’m just that’s what I remember right now.

Brandon:

And she’s like, it takes at least an hour per page.

Brandon:

So just her time two format a page.

Brandon:

When we just put out a 28 page Newsletter, you’ve got 28 hours just invested in the formatting.

Brandon:

That doesn’t that’s not the article, the itself, that’s not the editing, that’s not finding the images that need to go in there.

Brandon:

That’s not the six other things that, you know, finding the right link.

Brandon:

So I’m only saying that to say that you really have to figure this out because if you figure that You base things on a 40 hour work week for anybody.

Brandon:

I know that people work more than that, but in general, that’s really what you want to shoot for $20 of her time is shot.

Brandon:

Right?

Brandon:

Not only 12 hours left.

Brandon:

Yeah 12 hours to do all the other crap that you’re asking.

Brandon:

Yeah.

Brandon:

Right.

Brandon:

I mean exactly like make the image for this which we just switched because I thought we were going to talk about how we invest our money this week and we’re going to do part two a marketing which you were right about.

Brandon:

But what does that take?

Brandon:

And then the switching cost.

Brandon:

I was used to be into that whole switching cost cognitive thing.

Brandon:

And I read a ton of studies and depending on what study read but differs on time.

Brandon:

But in general the consensus is it takes about 20 minutes.

Brandon:

If you’re disrupted in a task for more than two minutes It will take you 20 plus minutes to get back into that flow.

Brandon:

Right?

Brandon:

So think about how much time is just wasted in the disruptions.

Brandon:

Mhm.

Brandon:

So you start to put that together going back to well how big is your marketing team and what can you legitimately do?

Brandon:

Right.

Brandon:

And and picking a channel.

Brandon:

So I think you for that’s what we learned through all the companies that I’ve done.

Brandon:

You know the one the social networking and e commerce site for sport fishermen.

Brandon:

We basically didn’t spend more than $50 a week on advertising.

Brandon:

I’m sorry we didn’t spend more than $50 a month on our in general.

Brandon:

And we went all in on S.

Brandon:

E.

Brandon:

O.

Brandon:

Yeah and we were able to generate about $550,000 worth of S.

Brandon:

C.

Brandon:

O.

Brandon:

Traffic that we would have otherwise had to pay for it through free S.

Brandon:

C.

Brandon:

O.

Brandon:

A month to the site wow.

Brandon:

But that shows you what and and actually to the day I sold that company now I will caveat there was a period when we had raised money before I bought it back that we did spend money on magazine ads mainly for credibility and branding.

Brandon:

We eventually let that go because we didn’t see a huge ah rely on conversions and I did do some shows but the only thing that I paid for on the shows like in person shows, trade shows was I would barter the advertising on our site so I never paid for the ad but it did take me time to do that.

Brandon:

But yeah to the day that I sold that site I was only spending about $50 a month.

Brandon:

And my point is that saying when we went all in on sc oh we just dominated me to get over $500,000 a month or so free quote unquote free traffic.

Brandon:

Now that cost me time.

Brandon:

It did but we developed much like you processes that we could give to someone else say here’s how you need to execute this.

Brandon:

There is an art to S.

Brandon:

E.

Brandon:

O.

Brandon:

But for the most part it would take that heavy lifting so it took time but I think when you stay focused, you know that that focused marketing effort got me here, you know, I can’t buy a house in half Moon bay California unless you I don’t know either make either inherit a lot of money, we take that off because that’s sort of you’re either lucky or you’re not on that one.

Brandon:

You have a high paying job that you make enough money that you can save enough money that you have cash or you sell a company.

Brandon:

Maybe there’s 1/4 1 that listener says, well there’s something else maybe, you know, win the lottery, we’ll throw that in there daniel, right?

Brandon:

Yeah, but don’t bet on that.

Brandon:

Yeah.

Brandon:

You know that’s actually one thing, just throw this little permanent.

Brandon:

I never ever played the lottery.

Brandon:

Never why I just think it’s a huge waste of money.

Brandon:

I kind of believe in like my own luck instead of you know, like a gamble or you know what I mean?

Brandon:

Like this it sounds super cliche and like something that I, you probably told me to stay.

Brandon:

So our listeners believe in themselves or something, but no for real, I don’t I never play the lottery.

Brandon:

I just feel like I can go out there and make the money instead of hoping or like betting or gambling on the fact that I can make the money if that makes sense.

Brandon:

Yeah, it makes sense.

Brandon:

I will confess that when the here in the United States we have this like, like I’ve been counting how many likes and um, as I’ve said on this episode and it’s quite a lot, I need to stop that.

Brandon:

The powerball.

Brandon:

Okay.

Brandon:

Yeah, yeah, yeah.

Brandon:

And it goes and it goes across the entire country.

Brandon:

It might go to can, I don’t think it goes to Canada.

Brandon:

Maybe it doesn’t because up here we actually watch tv shows about, there’s a tv show about people who have won the powerball in the States and how they blow it all and become bankrupt.

Brandon:

That apparently statistics say that right?

Brandon:

The, but when that thing gets to several $100 million I do buy a ticket.

Brandon:

Now here’s why and you can laugh, but here’s why you always have to know the person’s lens that they are talking to write because I don’t think you know this about me, but probably not.

Brandon:

I was the grand prize winner in the Harley Davidson free ride sweepstakes.

Brandon:

And I want a Dyna glide Super Sport, which is a $17,000 motorcycle And the chances were one in 52 million, wow, that’s meat.

Brandon:

Very cool.

Brandon:

So with having that experience, I believe what you believe, which is you make your own luck, you absolutely can control your destiny in where you want to be.

Brandon:

Sometimes it’s not easy, but you can get there and most of the time it’s just not perseverance, but continuation believing that something good because as long as you’re in the game eventually something good will happen, you’ll catch a break, you will catch a break, but it will be, it can get really painful.

Brandon:

I do believe that you can get lucky.

Brandon:

I’m 100%, there’s no way that One in 52 million.

Brandon:

I remember when that showed up, it was a Fedex thing under our mat in the front of our house, back when we used to live in eastern Maryland and lived in a small house in the envelope, showed up and said, you’re the grand prize winner and the Harley Davidson free ride sweepstakes.

Brandon:

And I got entered because I would use at the time I had a Harley Davidson fat boy and I used my credit card to pay for all of the parts and all my credit card stuff because you could get points and then I would be entered into this contest, which it wasn’t the contest.

Brandon:

It was the point where I did it.

Brandon:

And because I used the points to buy new accessories and things like that.

Brandon:

And I called him, I was like, I’m not coming to your event to buy a free time share.

Brandon:

Just so you know, because that was my reaction because that’s, that’s really, you know, hey Danielle, you won 14 days in the Caribbean, right?

Brandon:

And then you go to this seminar and it’s A timeshare pitch is basically what they are.

Brandon:

And the lady, it took the lady probably 10 minutes to convince me that she’s like, you absolutely have just one, the Dyna glide super sport and the only caveat was was that you have to pay the taxes and I was like, I’ll pay the taxes, you know, my return.

Brandon:

I think I paid, I don’t remember in Maryland, maybe 5%.

Brandon:

So 500 I want to say was $1500 with all the tax and and whatever else, you know, to get a 17,000 or whatever dollar motorcycle seemed like they didn’t return game.

Brandon:

A trick on that one too, is that’s actually considered income.

Brandon:

So that’s sort of a bummer.

Brandon:

So I pay tax on top of that, but you have to pay sales tax and you have to do all that.

Brandon:

But nonetheless, I still had, it was a gorgeous motorcycle, but I don’t know how we got off the talking, what we’re talking about.

Brandon:

Lotteries were talking about having to know your target audience so we can make the money so we can bye nice houses because we can’t get on the lottery.

Brandon:

Well, yeah, and I think going back to Mark and you got to know where you’re, where you’re headed.

Brandon:

Your you’ve got to you got to know go all in, I think was, I think that’s how we started there, but you know, we went all in on S.

Brandon:

E.

Brandon:

O.

Brandon:

And it worked out and I think that, you know, someone out there listening to this could say, well that’s all great Brandon, but you could go all in on the wrong thing.

Brandon:

I mean back to your point about S.

Brandon:

E.

Brandon:

O.

Brandon:

Like for the commercial side of us, for example, we focus a lot on google.

Brandon:

So you know, we focus on the google reviews and we focus on being kind of like number one when were searched for commercial cleaning company, we have tags from all the major areas that we do.

Brandon:

So when people search us, those are the things that come up, they don’t necessarily have to pull up domestic divas cleaning corporation.

Brandon:

It’s you know, they can just pull up commercial cleaning company Toronto and we’ll come up in like the top five or whatever it may be rights, like we focus a lot on reviews, we focus and we get residential reviews, we get residential, people find us from there of course, but that’s kind of what we try to use and utilize for the commercial side of things.

Brandon:

Then, you know, like Liz our social media strategist, she’s great when it comes to sc oh she knows what words to use, what stuff to put in your blog, you know, all of those things.

Brandon:

So we really optimized on that as well.

Brandon:

I think that’s a reminded me I just write it down so I want to forget the other thing that we did is we we put our business in google maps yes or google business and we recently started putting update pictures in that interface and we’ve increased our views probably 100 100 plus percent I think is what the last week was from just putting in new images and people finding us.

Brandon:

So for listeners out there you go to google maps, you register your business, they have to send you a postcard or something because they validate your address.

Brandon:

Takes a minute to do that.

Brandon:

But then you can update pictures and updates in there and then people find you through that search and google prioritizes that because they own google maps.

Brandon:

So I’m just do you have the edge podcast on google?

Brandon:

Like google my business?

Brandon:

Well if you go to build a business, go to bill.

Brandon:

If you search, I haven’t switched it over the edge because I was trying to do that.

Brandon:

But it looks like I’m at the register of new business.

Brandon:

So if you do do build a business Half Moon Bay, you can see right now it should come up, look at you smiling while you do that to see if it really works.

Brandon:

I know that look.

Brandon:

No sir, I searched build a business happening day.

Brandon:

Yes, you’re in Canada right now too.

Brandon:

Okay, so should I put America in there?

Brandon:

No, you haven’t bay California maybe for our listeners were actually so if I look up build a business.

Brandon:

If I look up build a business and I start typing it is actually because I’m here, it says that the business is 39 ft away and in here once you find it doesn’t come up yet build a business in California.

Brandon:

I even typed in Half Moon Bay California built business nothing.

Brandon:

Oh no I just did it in google.

Brandon:

You know how if you go into google and you search a business or something and then it comes up like as in my business profile, you know what I’m talking about.

Brandon:

So search for going do use google maps and I’m on the map snow.

Brandon:

So do build a business happening bay California.

Brandon:

Let’s see.

Brandon:

It just came up Half Moon Bay then come up building business.

Brandon:

No I just came up.

Brandon:

That’s weird because this thing comes up this way.

Brandon:

So I I think it has something to do with where people are located for sure you’re technically another country but uh we’ve seen the stats go up and it’s not perfect and obviously we need to do better because not working for you.

Brandon:

But well what I’m thinking on that regard is you know, if we had the edge podcast on google my business and then we’re, you know, to work with SEO again it’s time.

Brandon:

So that’s something that we’re going to have to maybe talk to gm we need to you know duplicate JIA times done.

Brandon:

But to be able to S.

Brandon:

C.

Brandon:

O.

Brandon:

L.

Brandon:

Where people can type in business podcast or mind mindset podcasts or something and then your business comes up if that makes sense.

Brandon:

You know?

Brandon:

It does actually.

Brandon:

Your business comes up Mill Street.

Brandon:

Orangeville.

Brandon:

Yeah.

Brandon:

Yeah.

Brandon:

Yeah.

Brandon:

I see you on Mill Street.

Brandon:

Yeah.

Brandon:

But I think the takeaway here is obviously you’ve done a better job than we have one.

Brandon:

Two.

Brandon:

Is this drives a lot of traffic.

Brandon:

Mm hmm.

Brandon:

And they can drive a lot of traffic and you’ve got to keep it up.

Brandon:

I can see that you have pictures of your clinton.

Brandon:

I think that you’re that you’re branded cleaning material.

Brandon:

The pink and the clear bottles, domestic stir sand, bare sand Pr R.

Brandon:

T.

Brandon:

V.

Brandon:

That’s that’s our health.

Brandon:

Canada approved disinfectant.

Brandon:

Yeah.

Brandon:

You updated this picture eight months ago and then I see a picture of your son.

Brandon:

Mm hmm.

Brandon:

We haven’t really updated um our our pictures in regards to that.

Brandon:

But our google.

Brandon:

My business is very active.

Brandon:

Yeah.

Brandon:

And I think getting reviews helps.

Brandon:

I think you’ve got to ask your customers for that.

Brandon:

I’m glad you reminded me.

Brandon:

We do do that.

Brandon:

I think that all these little things, you know, I would I would categorize that under S.

Brandon:

EO although I will say that it’s a big thing to get it registered and then claim it and then go through that.

Brandon:

But once you’ve done that you have it and people will find you, you want people to be able to find you any which way I think the google ecosystem is been a little bit forgotten because facebook got so much attention, but facebook did what all social networks do is it used to be free to do all this stuff and then they get you to get all the followers and then eventually they charge you to reach your own followers right?

Brandon:

And google may do that a little bit, but google’s motivation is more to solve the problem for the user and show the ads that are related to that specific thing and they’re not, it’s not a social network, it’s a back finding uh hesitant to use facts but it’s research your research findings, search engine, yes, search engine that you can do.

Brandon:

So I think that’s in summary, you know for us the podcast, I will add one of the things that we started, we did in the beginning which we’ve done a terrible job at mainly because of time, but now that we are planning out the episodes, that’s why I was texting the other day on all the episode ideas because I want to have all these episodes ready mainly because one of the things that we did was we would put a cheat sheet along with some of our episodes, okay and when someone wanted that cheat sheet they would enter their email and it would download and then it just took a lot of time to do that and mainly what has happened with us is that we didn’t have as much planning as I would like.

Brandon:

And in the early days of the podcast, it was hard to get harder to get guests.

Brandon:

So I didn’t necessarily know in two weeks who we’re going to have because I was trying to drum it up.

Brandon:

Now, we have this incredible influx of people, you know, I think once you reach over 100 episodes and you get rated well, people come to you, but we’re going to go back to that.

Brandon:

Even for some of our episodes, if you and I can plant out that far is, you know, if we talk about something like today’s episode, ideally it would be great to be able to give listeners your or mine or a combination of our marketing planning sheet, so to speak.

Brandon:

Right, right?

Brandon:

Just some like notes that go along with ideas, notes to resolutions, tools, anything that may help, you know, if this has been a beneficial podcast for them or an episode, sorry, then they can, you know, go, oh, I should probably take note on google, make sure you get google my business, make sure you spend the time getting reviews, you know, things like that.

Brandon:

Yeah, I think that or just a list of the services that you and I used, I mean for me, when I hear that from another business owner, that’s like gold.

Brandon:

Yeah, for sure.

Brandon:

And I think, you know, for us, it’s well someone give us their email address for that piece of value and then, you know then they’re on the email list and then you can do it.

Brandon:

So these are the types of things that I think one thing that business owners don’t do as well all the time and is hard but really and I’m not perfect at it, but you always got to figure out how to capture something about someone that you touch that you can reach back out to them.

Brandon:

Because people forget ideally email email this guy.

Brandon:

So if I could get there text text I would do that texts are obviously opened way more.

Brandon:

I just you could get your number blocked and if you get your number of last year in trouble.

Brandon:

See I hate texting.

Brandon:

I do you saw my phone.

Brandon:

I that’s very very interested in your very interesting in your age group that you hate texting and you think that’s most of your age group.

Brandon:

I don’t know if it’s because so obviously when I first started and it was me cleaning, you know like five years ago and it was me doing everything.

Brandon:

It was just an insane amount.

Brandon:

I find that just people in general these days don’t like talking on the phone.

Brandon:

It’s just you know that influx of email technology.

Brandon:

It is what it is.

Brandon:

People just would much rather text.

Brandon:

So for me I’d rather call someone up have zoom or have coffee to discuss a client or a business transaction or whatever.

Brandon:

But people like love texting right?

Brandon:

So I think I just got so many texts over such a small time and trying to just like prioritize and all of that.

Brandon:

Then I just lost my whole love for text messaging.

Brandon:

So how I do it and I think I was telling you last time I actually like delete my texts because they’re like it’s like a to do list, right?

Brandon:

So at the end of each day I make sure I’ve done everything to leave it, my personal conversations I do on WhatsApp.

Brandon:

So you know like my other half and I we text on WhatsApp just it’s I don’t want to use WhatsApp, it was just another platform that I could keep separate from texting because texting seems to be my team members clients that I still deal with personally that I’ve had for five plus years.

Brandon:

Um you know things like that, so if they text me, I’ll send a screenshot to Samantha, Samantha will deal with it and then I just delete it but I hate sitting there and I don’t, again this is going to go into like another feel of stuff because I hate sitting like say for example I get a text right now when you and I are on zoom and I’m like doing this like I just think it’s the rudest most ignorant thing and I hate seeing it.

Brandon:

So for me I usually always have my here or airpods in.

Brandon:

So I do a lot of talk to text.

Brandon:

So at least if I’m walking through a mall, I’m not like looking down texting, I’m just texting the talk or talking to text.

Brandon:

So I do a lot of that.

Brandon:

So a lot of people will get a message and I’ll just go like, hey Siri, you know, go through my text and I’ll just say, hey text Samantha, blah blah blah blah blah blah and then it’ll send to her and everybody knows that about me that I do it.

Brandon:

So they never correcting my grammar because sometimes like the talking to text goes a little funky.

Brandon:

But for the most part it’s understandable cause I just hate sitting there and like, yeah, well I can understand that.

Brandon:

I think people looking at their phone these days is terrible.

Brandon:

I don’t think they’re interacting with humans as much, but I will tell you that I do prefer people text me then call agrees.

Brandon:

I’d spend I mean if you look at my minutes talked a month, it’s just Assani I’m not saying that I’ll enjoy the conversation.

Brandon:

I’m just saying that I think text makes forces people to get to the point mm weird.

Brandon:

So I would rather text than call Because the only reason is because half the time if I’m on a call, I’ll get 10 calls while I’m on one fall and I hate that.

Brandon:

And I hate having to like loosen my voicemail figure it out and deal with it again.

Brandon:

It’s one of those things where I have to kind of deal with right now.

Brandon:

So texting, I can kind of leave it a little bit like you know what I mean?

Brandon:

Like yeah they get straight to the point, give me a few hours.

Brandon:

I can deal with it then.

Brandon:

Believe it where with paulie and I have to deal with it right now right.

Brandon:

So I understand that I do get that.

Brandon:

I think it’s just me.

Brandon:

I just don’t think I don’t don’t like sitting here like texting, you know?

Brandon:

Yeah.

Brandon:

I don’t know that anybody likes it.

Brandon:

I don’t know.

Brandon:

It definitely less human.

Brandon:

I enjoy talking to people on the phone.

Brandon:

The challenge is getting people off the phone.

Brandon:

Yes, mainly because you know, humans start talking or you get off topic be included and then you know before you know it, you’ve got an hour and a half into this call that You probably could have done in five minutes on a text message.

Brandon:

Mhm.

Brandon:

So back to marketing.

Brandon:

I was what you were talking because we’ve been on here an hour and 17 minutes today already is for listeners.

Brandon:

If you want to hear part one of this episode, you can go back to episode 1 77 And here Part one where Danielle lays out more in depth than what she mentioned today.

Brandon:

What she does at domestic divas and we did talk about B two C.

Brandon:

And we did talk about me to be there and then today I hope I’ve shared enough with people Danielle that they can get an idea what we do.

Brandon:

I know I didn’t go through exactly are funnel when you talk about paid ads.

Brandon:

That’s interesting.

Brandon:

But then you’ve got to sort of take them to the sequence.

Brandon:

But in summary what we do there just I don’t want to leave people without finishing that is they get paid, they get a free download, they go to an email once they go through what we call A, I don’t know, a familiar hair Eddie sequence of seven emails goes out over I think 14 days and then they get put on our general email list and then I usually send an update just once a week sometimes too with what’s going on.

Brandon:

If I find something interesting, I’ll send it out and we try to make the emails useful mainly lately.

Brandon:

We’ve been giving updates because all of the information is communicated through podcast.

Brandon:

So for this one I would say Daniel and I talk about part two in marketing and I lay out what we do here at the edge if you want to know that whole process tune in.

Brandon:

And I think that’s the best we’ve been able to do in that email or sometimes I found, hey this is an interesting article or I found X, Y.

Brandon:

Z about security in your company.

Brandon:

I did one time I sent an email update because business owners I think don’t understand their vulnerability on security mainly using the same passwords and people who work there using the same passports and sharing password, email and things like that.

Brandon:

And I got an interesting response from some people like, hey, I thought we were doing business stuff and that’s why I was like, well we are and security is part of the fact that you didn’t get that.

Brandon:

Yeah, maybe you should think about that.

Brandon:

But yeah, that’s in summer.

Brandon:

And then they go to the email sequence and then ultimately they get sold.

Brandon:

They, when they do sign up, I will say this, they do get an up sell.

Brandon:

When I said we didn’t have revenue.

Brandon:

We do have revenue.

Brandon:

They get an Upsell to the newsletter which I am changing because I think it’s not, it’s not, it doesn’t align perfectly with the, what should I call it funnel, I hate that word.

Brandon:

But the sales funnel that they go through.

Brandon:

So they do get, they get two free download, then they go to an Upsell page where it explains about the newsletter and then they can get, they can buy it there.

Brandon:

And then ultimately, if they don’t, we, we would sell through email or a webinar and that’s why I wanted to cover that, Mainly, I could talk about a B2B business.

Brandon:

But I think listeners out there really are interested in a lot of what they can do online, don’t you think?

Brandon:

Yeah, I do.

Brandon:

And I think that online and podcasts and just content in general are just becoming such a norm for a lot of businesses and you know that the average listener, that’s probably, you know, maybe thinking about doing a podcasting.

Brandon:

Like there has to be a reason to a business.

Brandon:

I mean, I wish sometimes I could work for free, but at the end of the day, we’re doing this to make money, right?

Brandon:

So somebody who is doing a podcast or a media company or thinking about it or maybe has one in struggling, maybe can get some insight from you in regards to that, what you do your processes and and things like that.

Brandon:

I think it’s very important.

Brandon:

Yes, if you sell anything on, I mean, if you have a product, you’re going to have to sell it online.

Brandon:

I’m not saying you have to, but in today’s world, if you’re not selling online through some channel and have some presence and have allow people to get to know you and your brand, then you’re going to really struggle.

Brandon:

I think you can still do distribution through retail outlets.

Brandon:

But the fact is if somebody sees you on one channel or let’s say they see you in a store and they don’t purchase, they’re likely going to come home and look online.

Brandon:

I mean, that’s what, that’s what I do.

Brandon:

Or maybe not come home, maybe you’re just going to look on your phone right there and see what that presence is and if you don’t have that, I think you’re missing out.

Brandon:

So yeah, it’s very true.

Brandon:

Online is so important these days.

Brandon:

Um, you know, there’s a lot of older people that are like, oh, you know, we’re trying to stay boutique or, you know, are not online, but you’re just making the mistake.

Brandon:

I think just seeing kind of like what we’ve done, even obviously we’ve built the foundation of our company without being online, but even just social media these days, such a big thing.

Brandon:

So I think if we’re not even on social media, I think it’s people you don’t have to have necessarily have like a gazillion videos or posts or however many followers, but you definitely have to be online.

Brandon:

I think that really seals the deal for a lot of people.

Brandon:

Yeah.

Brandon:

If anything, it’s just simple as a reminder.

Brandon:

Like, oh yeah, there’s Danielle, there’s domestic divas.

Brandon:

Yeah, they do our house.

Brandon:

I mean, it’s, it’s just a reminder because people are getting hit with so many inbound everything on top of daily life that, you know, it can be overwhelming and people will just forget.

Brandon:

So it’s really just a reminder like, hey, yeah, that person’s around and I think it helps.

Brandon:

So I hope this was helpful to our listeners today.

Brandon:

I think so.

Brandon:

I mean if I was starting up where I was questioning anything kind of marketing.

Brandon:

I think it’s also industry based.

Brandon:

Right?

Brandon:

So I think people just with services or with media or anything like that.

Brandon:

You know it’s very important.

Brandon:

So they’re helping some key takeaways.

Brandon:

I think that have been helpful.

Brandon:

Get on google.

Brandon:

I do.

Brandon:

So what are we what are we going to talk about on our we are going to talk about how we invest our money in the next episode.

Brandon:

Is that what we agreed on?

Brandon:

I think that’s what we said we were going to do.

Brandon:

So if you’re listening tune in and Daniel and I will talk about how we invest the money we make from our business to make more money.

Brandon:

Which in some sometimes and I actually read a thanks scott Galloway who I follow as a professor at N.

Brandon:

Y.

Brandon:

U.

Brandon:

And has done many companies said and he’s had he’s had some failures but he’s had some thanks for some good successes.

Brandon:

Said that he’s made 2/3 of his wealth was generated from the money that he invested from the businesses that he made.

Brandon:

Mhm.

Brandon:

And I think that’s the case.

Brandon:

It can be the case for most people.

Brandon:

Yeah, for sure.

Brandon:

Um yeah we I mean we can get into it next week and so that will be an exciting podcast.

Brandon:

For sure.

Brandon:

Well, cool.

Brandon:

Well I’m glad we connected.

Brandon:

You’re going to have fun on your new pellet on or you’re gonna jump on that thing this weekend or what I already did.

Brandon:

But so I was initially saying so that it came 12, you said, I asked if we could put it to 12 30 because they just needed to get everything set up and I didn’t want to be rushed.

Brandon:

Then you said let’s push it to one.

Brandon:

So I derived from like 12 30 to 12 50 came up here and had a water and then I start my butt down here.

Brandon:

So they get already first ride on your peloton.

Brandon:

Yeah, that’s awesome.

Brandon:

They got to be careful.

Brandon:

That thing’s addicting.

Brandon:

Oh, I know.

Brandon:

Yeah, they are addicting.

Brandon:

Just, I don’t know, I like routine.

Brandon:

We talked about this before.

Brandon:

We can actually do an episode on routine and health and wellness and everything that we do to keep our brains sharp.

Brandon:

But yeah, it’s definitely something needed for sure.

Brandon:

Cool.

Brandon:

Alright, well enjoy your weekend ride that peloton and we’ll talk next week.

Brandon:

Daniel sounds good.

Brandon:

Have a good one.

Brandon:

Thanks for being generous with your time and joining us for this episode of the edge.

Brandon:

Before you go.

Brandon:

A quick question, are you the type of person who wants to get 100% out of your time?

Brandon:

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Brandon:

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Brandon:

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