What We Do for Our Marketing Part 1- Coffee with Danielle | Ep. 177 | Business Podcast

Summary

Danielle and I lay out what we do and how we do our marketing. 

Every Friday Danielle Jenkins, founder of Domestic Divas, and I do a live show called Coffee with Danielle at 8am PST, 11am EST on YouTube and talk all things about running a business. The episode is published here later in the day.

Danielle and I each run businesses doing millions in revenue each year. We grab a coffee and pull back the curtain on our businesses.

We talk about what’s working, what’s not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we’ve discovered running a business.

Drop in live on Fridays on the EDGE’s YouTube channel, ask questions and join the conversation via chat or grab our recorded conversations on Fridays right here.

Hello Friends.

Brandon:

Welcome to the Edge.

Danielle:

Today we’re having coffee with Danielle, talking about what we do for sales and marketing in our company and how marketing changes as your company grows.

Danielle:

Danielle runs a service business called Domestic Divas, which is a residential and commercial cleaning company. And we run The Edge, which is this podcast and our monthly newsletter that we send out that it’s a subscription based newsletter in part one here, Danielle and I talk about her entire business, how she started marketing from day one and all the way to what she’s doing six years later in her business.

Danielle:

And next week I lay out what we do here at the Edge. You’re going to love this episode because it is a behind the scenes conversation about what we’re doing with our marketing and how we’re doing it.

Danielle:

You’re gonna love it.

Danielle:

Here we go.

Danielle:

Welcome to the Edge podcast, Your weekly playbook about the inner game of building a successful business, making you a happier, healthier and richer business owner.

Brandon:

And here’s your host Brandon White.

Danielle:

How do you have a whole set up here for my phone?

Brandon:

Because I travel and drive so much.

Danielle:

Oh my God, your mobile is that cool?

Brandon:

Yeah, we’ll see.

Brandon:

We’ll see how it works.

Brandon:

I’m interested to see how it works.

Danielle:

Yeah, it’s great.

Brandon:

I have a thing on my dash here for my phone and I do a lot of conference calls and zoom calls while I’m driving because I’m always driving and uh yeah, so it’s fun.

Danielle:

So I figured um with the start of the day being a little hectic and with our topics we’re gonna talk about today. I thought that it would be fun to do this.

Brandon:

So you must have really good internet.

Danielle:

I guess.

Danielle:

So, because it’s great. I can hear you fine and you look great as always. So I think it’s fine.

Brandon:

Right on. Well, we’re talking about marking, where, where are you going today?

Danielle:

So I figured, and actually after I was talking to you and we said we were going to discuss marketing today, I figured it was going to be a super cool thing to talk about today because I’m actually on my way to do more. Um Sorry, do another branding photo shoot.

Brandon:

So, every few months I do new pictures, obviously, you know for for linkedin and for just professional photos.

Brandon:

So, I’m on my way there today. Um and that starts at 11:30 and that’s why we needed to start our coffee a little bit earlier today.

Brandon:

All right, That’s exciting.

Brandon:

Do you have all the shots that you’re going to do, mapped out?

Danielle:

Um So the photographers absolutely wonderful.

Danielle:

And she does so you’ve seen all of my pictures, you know, the lifestyle, professional pictures. And so she just kind of puts on music, puts me at a cute desk with some fun books and some fun pens and you know, my laptop and we just have a blast and she just takes pictures of me in my element.

Brandon:

So it’s fun and she’s wonderful. So I’m very excited for another set of photos today.

Brandon:

So you’re gonna do some new poses, poses?

Danielle:

Yes, I mean if you don’t do different poses, then then you’re just doing the same thing and, and ah, what do we call it chronologically recording your age?

Brandon:

Yes.

Danielle:

So yes, and to answer your question, yes, things are going to be different.

Danielle:

Um so different color schemes, different outfits.

Danielle:

Um the last one I did, I did uh dresses.

Danielle:

I had black dresses on, we’re doing a pant suit today.

Danielle:

Uh, so different kind of vibe, different kind of powerful by going on.

Danielle:

So it’ll be lots of fun.

Danielle:

Sounds like a lot of, a lot of power going to be thrown around in that in that photo shoot today.

Brandon:

And she’s also a fellow entrepreneur.

Brandon:

She does obviously photography.

Danielle:

She has some other great little side hustles that she does.

Danielle:

So she is also another female businesswomen, which is super awesome.

Brandon:

How are you tell me about you?

Brandon:

What how how was your week? How’s the beginning of your week?

Brandon:

I’m tired this morning.

Danielle:

I’ve done, I’ve done drinking and you know, I’m on a prolonged fast.

Danielle:

Um, But I have done 1300 push ups this month so far.

Brandon:

I think it’s taking a toll.

Danielle:

Yeah, maybe.

Danielle:

I don’t know.

Danielle:

Uh I just, I write my road my bike a lot.

Danielle:

I put up this wall, which I’m pretty well looks fabulous by the way.

Danielle:

I think it was mentally taxing on me.

Danielle:

It wasn’t hard but sound is way better I hope than it was.

Brandon:

It doesn’t sound like I’m in an echo chamber in the studio.

Danielle:

You know what though?

Danielle:

We never, I never picked up on an echo from you um even prior to the wall.

Danielle:

So um, but I think that helps with the great sound system you have in there prior to the wall.

Danielle:

Um Yes, but and I also put some things on the ceiling and I think today the panels for this wall, I took a picture, a black and white picture of the beach and the cliffs and everything out front.

Brandon:

So I had that put on a sounds all to sound picture wall.

Brandon:

So once we get this other wall covered, I think it’s going to be really good.

Danielle:

Oh and then I have to paint, I’ve got to paint my white board.

Danielle:

I’m trying white board pete.

Danielle:

Yeah.

Danielle:

Have you ever done that?

Danielle:

No, I’ve done chalkboard paint but not white sport pain.

Danielle:

So how did the chalk?

Danielle:

I was worried about the chalkboard because then it would put chalk all over the carpet, awful.

Danielle:

It was awful clean.

Danielle:

They always looked cloudy and dirty.

Danielle:

Yeah, it was awful.

Danielle:

Well I’m glad I didn’t do that.

Danielle:

I don’t know what it’s called.

Brandon:

I don’t have it sitting down here on the floor.

Danielle:

It’s called easy marker.

Brandon:

So I did a bunch of research and it says that it’s good and I have this whole wall in front there so that’ll be exciting.

Brandon:

I’m gonna try to get that peanut.

Danielle:

Today.

Brandon:

Apparently has to drive for five days.

Danielle:

Oh okay.

Danielle:

Well it looks like you have a fun filled weekend projects ahead.

Danielle:

Well I’m actually going to L.

Danielle:

A.

Danielle:

This weekend on top of it.

Danielle:

So um well I don’t know.

Brandon:

We’ll see.

Danielle:

Uh this is a business trip or a pleasure trip.

Brandon:

No it’s a business trip.

Danielle:

Um They’re always fun.

Brandon:

Yeah.

Danielle:

So I’ll do that tomorrow morning today.

Brandon:

I got to do a bunch of things fixed, do that, whiteboard, clean my car, ride my bike, do some work.

Brandon:

And what I like.

Danielle:

Yeah.

Danielle:

And then go to L.

Danielle:

A.

Danielle:

Tomorrow morning.

Danielle:

Um We’re gonna talk about marketing today and I was trying to figure out how we should divide up the conversation.

Brandon:

But then it dawned on me that really most of your business or the majority of it Is B.

Danielle:

two C.

Danielle:

Really?

Danielle:

I was thinking that it was B.

Danielle:

Two B.

Danielle:

Because I don’t know why, but homeowners who you clean houses are really consumers.

Danielle:

So you do B.

Danielle:

Two C.

Danielle:

And then we can talk about B. Two B. But I thought that we should divided up and I have a B.

Danielle:

D. C. And A B. Two B. Business as well. So or second segments.

Danielle:

I don’t know what you call it.

Danielle:

Um Yeah I do know what you call it segment segments of the market.

Danielle:

Yeah we and it actually works well with us.

Brandon:

It’s funny that you mention that because Adande um we actually a couple days ago to um about that because another colleague of ours we were talking about doing consulting and stuff like that and we mentioned the same thing that we actually are B.

Danielle:

Two C. And B. Two B. So um you know it’s cool that it works for you guys too, so we can definitely talk maybe about the different um and then see kind of what the difference is.

Brandon:

Yeah so let’s start with b.

Brandon:

two c.

Danielle:

Uh And how you originally started marketing and actually I was also thinking about it, we we’re talking about how marketing changes.

Danielle:

And I’m curious as we talk to discover if marketing really should change.

Danielle:

And I was when I was working out yesterday I was thinking why would marketing change if it works as you grow.

Danielle:

But we can talk about that.

Danielle:

So um how did you get started?

Danielle:

Because I remember you actually not that you didn’t have a plan, you had a plan to change but you have a business plan didn’t have a business plan necessarily.

Danielle:

Uh And you just started out doing Guerilla marketing, didn’t you?

Danielle:

Uh Yeah so when we first started like you said um there was no plan, nothing put in place for any kind of aspect of the business.

Danielle:

So I was just kind of desperate and I’m not sure if you recall where I grew up, it was a very remote area, very rural.

Danielle:

Um there isn’t many people or a city or anything like that around.

Brandon:

So there was this big weekend homes.

Danielle:

So one day I just made up these little flyers, four by six flyers on, I think at the time it was, you know, Windows word or whatever it was and just printed them and delivered them around three backstreets or we call them blocks here, I don’t know if you guys call them blocks, but they’re the country blocks and I just put them in people’s mailboxes, which is a huge risk, you know, and something that I didn’t know and I think back now and I think, oh my God, imagine if I went to all these people’s places now and put flyers in their mail boxes without them going through Canada post or something.

Brandon:

So pretty risky that I even did that.

Danielle:

And uh within about three days I had About six phone calls.

Brandon:

Um and I remember this one Lady Brandon, she called and she said oh you know, we’re looking for a new cleaner, we would love to have you come in.

Brandon:

So I went in and I looked at her house and I quoted it and she looked at me because I said to her, when do you know what kind of schedule are you looking for and stuff like that.

Brandon:

She says, well we’ll have to see if we even like you and that was like the biggest kick in the butt to me ever because I’m thinking, oh my God, like you know what could I do that?

Brandon:

She possibly could like me.

Brandon:

So you know there was that and um so yeah, we just started with the with a few flyers and shortly after, you know, I got those first five or six clients and within a few weeks they had told their friends that you know you need to hire this new cleaner in the area um and and go from there with with all of those.

Brandon:

So we filled up pretty quick and how I actually I guess filled my schedule.

Brandon:

Um I broke it down into and you’re gonna laugh at this but it ties into everything.

Brandon:

I broke it down into the money that I needed.

Brandon:

So I knew that if I charged this much and did this many hours, this is how much I was going to make and that’s when I eat it to get myself out of the position I was in. So I started putting down all the little blocks of the hours that I would be at each home and and I just built them and I made it work and I I look back and I’m thinking damn, I was a little like hustler or a little up seller because I remember, you know, people would call and they’d say you know we only want you for two hours every other week or every week and I knew I needed a three or four hour block to make my goal and I would say oh well you know we could add this for this much extra and then we can make sure that this this and this is done and we got it.

Brandon:

You know I felt those spots so I kind of look back and back then I’m thinking oh I’m a newbie at this but it was like it was like it was natural you know I was I was selling and up selling and to meet those goals and those blocks that I needed to fill.

Brandon:

Um so so that’s how we started and from there on the beach.

Brandon:

So so so wait what was on the flyer though?

Brandon:

Like what did you say?

Brandon:

Hey I can clean your house better than your current cleaner or I’m cheaper or I’m in debt hire me.

Brandon:

I mean what did you say on there?

Danielle:

You know it’s again it’s funny that you say this because um there’s this new series on netflix.

Danielle:

The people have told me about and people I must have had already six people messaging and go did you write this story? Um and it’s called made like M.

Brandon:

A. I. D. And and it’s about this young woman who lives in this domestic violent home and she leaves and becomes a housekeeper to provide for her and her daughter. So it was it was kind of funny people are saying it but I laugh at what you just said about the flyer because on this flyer that she put out she said professional cleaner, single mom cheap with her number.

Brandon:

So I and I laughed when I saw that because I thought oh my God if I had ever done that like there’s no way I would have ever gotten any clients but on my flyer um we actually then my name was domestic Diva.

Brandon:

We now it’s domestic divas cleaning co incorporated obviously but then it was just domestic diva.

Brandon:

So we put that out and on the flyer I believe it was something along the lines of professional experience cleaner which I really wasn’t um but you know that saying fake it till you make it and so I did that and one thing that I did do from the get go then you know I think it’s super important for anybody that is trying to even start a startup um if they are listening about it is get insurance because I got insurance from the get go and I struggled to even pay for it.

Brandon:

But it was so worth it because that was a big question that people ask to being an individual um cleaner that wasn’t a part of an organization.

Brandon:

So um I got the insurance to put on there you know insured bonded criminal record past and you know all those things that people seem to care about and and then just my phone number and it just, it just grew quick and um from there it was all word of mouth for a solid two years.

Brandon:

We, it was like every phone call we got it was hey such and such like gave me your number and and all of that and we never even had social media up until I’m gonna say three years ago or 2.5 years ago.

Brandon:

So did you chart, did you put an hourly rate on that flyer or did you, how did you do that?

Brandon:

I mean is that how you priced it originally?

Brandon:

It sounds like what your sound with your sound blocks with your blocks on blocking time.

Brandon:

So did you say, Hey I’m gonna charge $30 an hour and that’s how you priced it.

Brandon:

Yes.

Brandon:

So but back then it wasn’t, it was $20 an hour cash, that was what we were charging or when I was charging.

Brandon:

Um and so that’s what we did, but I never put it on the flyer because I find, and I don’t know if it’s just me or if For me, I’d rather talk to people and get to know them because this is the thing, if I’m, if I put $20 an hour on that people are already going to pre budget based on that.

Brandon:

But if I go there wow them up, sell them all these things then tell them the price then they’re going to go okay yeah you’re sold right?

Brandon:

But if they already have that present in their mind of okay we’re just gonna pay $60 for our three hour clean.

Danielle:

They’re not gonna be, they’re not going to budge.

Danielle:

Right?

Danielle:

So that was another thing again, I look back and I’m like yeah I was actually not that bad at sales when I was just starting, what were you up selling them?

Brandon:

I mean were you making this up?

Brandon:

Like hey I clean the gutters or I clean the, I mean you know what is an up sell that you do when you’re cleaning?

Brandon:

I haven’t been up sold thank God.

Brandon:

Although I think my yard guy up sells us but I’m happy to pay him.

Brandon:

Um You know, do you just say, hey I noticed that the garage is dirty, we should clean that too.

Danielle:

Yeah.

Danielle:

So like even now Brandon like our residential managers like when they go into a home and look at some stuff or you know, we do assume consultation with them and they say okay we’re just looking for the basics for a busy family.

Danielle:

Um We just want a weekly kind of once over, you know nothing, nothing super thorough just to kind of keep on top of it.

Brandon:

Um But then we could say okay well listen like the grout in your bathroom is absolutely awful, very stained, very mildew.

Brandon:

We, we can stay an extra hour and and do that. So those are the things that I was doing like, oh, I noticed that your oven is super dirty. Do you want me to stay and clean it? Yes, that’s great. It’ll maybe an extra $20. Cool to me. That was a lot. Right? So, um, for me to, to get that and to block that or to even include those things on a regular basis is, you know, instead of going three hours a week to do a regular clean, I’m like, listen, if you want, I’ll stay an extra hour each week and do those extra things that need to be done the interior of the windows, the baseboards, you know the vent fans, things like that, that people just don’t get to on a regular basis.

Brandon:

So it was those little things that really did amp up the selling feature because a lot of people would go, oh, I didn’t even think of that.

Brandon:

Sure, go ahead. And so that’s where we would go um, on the up selling kind of thing.

Brandon:

Well, just out of curiosity when you showed up to your first house to clean your first house, did you watch a Youtube video or something on how to clean houses?

Brandon:

I mean, or did you just get some cleaning in a bucket and your, I mean there’s got to be like a process, the lady that cleans our house starts in a certain place every time then she works her way through?

Danielle:

I don’t know, she got this whole process very clear to me and it gets very clean.

Danielle:

Did you have that or or you know, how did you even approach that?

Danielle:

I’m just curious.

Danielle:

Um so I didn’t going into my first house.

Danielle:

No, I didn’t have a process. I didn’t have something, I didn’t really have something that I could say this is how it’s done.

Brandon:

Um It was just, I knew how to clean.

Brandon:

I, you know, growing up, my mom was an obsessive cleaner.

Brandon:

Our house was always clean. I was always very clean.

Brandon:

So I think I just like looking back, I think I just kind of gave it what I know and and I and I obviously did something right. So then I took all of those things over those few clients in those few months and that’s when I kind of made it like our foundational stuff and now that’s how we have our training program, um how we do dementia worship with other small businesses and and teach them how to do that.

Brandon:

So now we have a process.

Brandon:

But then no, I didn’t watch a Youtube video.

Brandon:

I just kind of went in and did what I thought made sense to clean someone’s house.

Brandon:

Well it makes sense. It just goes to show you can make it up.

Danielle:

I mean, I mean, you know, so you do have a process now, do you start like in the master bathroom and work your way out or?

Danielle:

I mean is it? I’m just curious. I want to get off topic, but is it that detailed?

Danielle:

Yeah, it is. Um So in our system and job are we have our different types of cleans um listed down in checklists literally start here, move to here, go to here use this, do this use this tool? Like it it is so thorough, so detailed.

Brandon:

Um And and so that’s just for our like every day and then on our diva training program, you know, that’s a good solid training program that goes through all of these things, you know like what products to use, where to start in the home. That makes sense. Use gravity as your friend don’t vacuum the floors and then clean the counters, you know like it’s all done in our training program.

Brandon:

Well that makes sense. So going back you get these flyers, you put them in mailboxes. Was is it is it illegal to maybe it is in the United States as well.

Danielle:

Uh I don’t know, it’s illegal to put things in mailboxes I guess.

Danielle:

I think it’s it goes under like that.

Brandon:

Mhm.

Brandon:

I don’t even know if it was illegal then or not legal, but there’s some kind of law about it here um Seems like sending an email unsolicited and things like that. So it’s all under those things that you can’t just drop off advertising material if you haven’t like approved it.

Brandon:

Um, there is a law, I don’t know which one or a bill or something like that.

Brandon:

I’m not sure what it is, but it is something to that effect.

Brandon:

I got you. Okay.

Danielle:

Um, that’s just for anyone listening.

Danielle:

I think flyers are great. I mean, you know, people get annoyed to put them on their window. We have people who, they don’t put flyers in our mailbox that I know about. Um, but they do throw these notes tied to Iraq into our, yeah, they tie a rock and then they throw it out their window and then it lands in your driveway and then has a note or something attached to it that will say we do leaf removal or oh, that’s funny or do something like that.

Danielle:

Yeah.

Danielle:

So, so that works.

Danielle:

Obviously it works for you.

Danielle:

It got the pump going or prime the pump to get the word of mouth going.

Danielle:

And then for two years you said it was basically word of mouth, you have a web.

Danielle:

Did you have a website?

Danielle:

No, we didn’t.

Danielle:

And so for the longest time I remember and what sparks the next step in our marketing um, was on facebook.

Danielle:

So I personally was on facebook, So at the time, obviously it was just myself, I didn’t plan on having this huge corporation um, or this many business turned into this huge corporation.

Danielle:

And so when I was on facebook, people would then start tagging me as the cleaner, right?

Danielle:

So people would put on facebook, hey, looking for a new cleaner.

Danielle:

People would tag my name, People click on my facebook page.

Danielle:

It doesn’t look like I, I even know what I’m doing.

Danielle:

There’s no business saying, there’s no, there’s nothing to do with being a cleaner.

Brandon:

So I felt like that wasn’t obviously very professional and as we started growing with staffing and stuff like that, um I figured that we needed to actually like amP this up a little.

Brandon:

So, um, we had no website, no social media up until I’m going to say like 2, 2.5 years ago.

Brandon:

Um and it was just word of mouth phone calls, text messages, people with text and go, hey you, you clean my neighbor’s place.

Brandon:

Um can we have you come over and do ours?

Brandon:

So like it grew very quickly in that regard and then it would hit me in regards to the facebook page, where again, people were tagging my personal page, it made no sense.

Brandon:

There was no business name, nothing on my page that even looked like I had a cleaning business.

Brandon:

Um So I started the facebook page.

Brandon:

Um and that grew quite quickly and then we, we then got into instagram and then a website was our last uh was our last form of social media or I guess marketing. Um and that was about two years ago.

Brandon:

So yeah, so it all really starts with the personal connection, I think that’s the case in all companies, even big big ones, right?

Brandon:

It’s all about the about the founder and I guess it goes to show that you don’t really need a website.

Danielle:

Did people ask you like, hey, Daniel, where’s your website?

Danielle:

Yeah, they did. Um I think, and this is not an excuse by any means, but I think, I think people were happy with the professionalism and the service that we were providing, obviously they were happy with it, but when it came down to the website and stuff, I think it was more so small town small business, you know, they’re they’re cleaning it, you know, is it even a scalable business?

Brandon:

Like that’s the vibe I got from a lot of our, at the time, you know, higher end clients is they were happy with the service, they were happy with us, They trusted us.

Brandon:

But did they care that we were a huge franchise?

Brandon:

No.

Brandon:

Um so people ask, and I go, you know, we just haven’t got there yet and it was just okay.

Brandon:

You know, it didn’t really, Now I think it would be a huge problem if we were not to have a web site.

Brandon:

Um just for the sheer fact of of how big we are, you know, and and the areas that we cover, um if somebody three hours north says something or a company down in Toronto is looking for us or as heard of to look on our website and there is nothing I think that’s a problem.

Brandon:

So that I don’t think because it backs us up.

Brandon:

Um so very important now for the size of what we have, but I don’t think back then it mattered.

Brandon:

Do you think it’s funny that we all look back and we’re like, oh well if you would have done that, if you do that now, it just wouldn’t work.

Brandon:

I bet you, I bet you would work.

Brandon:

Oh it would for sure.

Brandon:

You know, if somebody um started and did everything that I did five years ago um on their own.

Danielle:

You know, they just had like a mop and bucket and some cleaning supplies and and just did a flyer, it would totally work, but it’s, it’s getting into that next step, right?

Danielle:

And and I said that to you when we first hit that, you know, I paid off all of my debt from, from my ex and we got to that point where we kind of have to make that decision.

Danielle:

Are are we going to keep going because we’re gonna have to make some changes um or are we going to like stop it completely or we’re just going to maintain what we have now.

Brandon:

You know, the few people that I had working with me, you know, we all just made some money and you’re just going to be that way.

Brandon:

But you know me and I know myself that I’m not one to just kind of let things just you know coast, I’m a very like go get some kind of person and there’s stuff more professionalism um make sure that you know all these things are being followed in that and we had those things in place.

Brandon:

So when people did call us um they had something to look at.

Brandon:

So what do you guys do now for the B two C.

Brandon:

Is it still word of mouth?

Brandon:

A lot of it is and it’s funny because like the connections that I do and that I have and then I, the people that I meet on a daily basis let alone you know whether it be friends, family or or even just other businesses or mhm.

Brandon:

But that and with us or recipient of some money that we’ve donated or they’re part of a community that we serve or have been at.

Danielle:

Um So word of mouth is still such a huge thing like prime example, we have this one lovely woman that one of my area managers in Orangeville, her team member cleans for her.

Brandon:

Now Danielle, my other Danielle who is my area manager for Orangeville.

Brandon:

She, her mom works at a restaurant with one of our clients and our clients told Daniel’s mom, oh my goodness, we have the best cleaning company in the whole world that I have ever used in my whole life and you know my husband loves them and they’re so great and I guess Daniel’s mom came back and told Danielle and turns out it was us.

Brandon:

Uh we looked in the system of it and that was that was a client.

Brandon:

So you know it is funny how things like that um come around and even one of my girlfriends owns an amazing bar um in Orangeville and a few years ago she actually before we even knew each other she called the company and and got us to clean her house back then.

Brandon:

So it’s funny how things like that um are full circle you know connections and people.

Brandon:

So a lot of it is still word of mouth we get a lot of that for our B.

Brandon:

Two C.

Brandon:

Um social media like instagram is a huge one because we do um residential and commercial campaigns on our pages so some are for businesses, some are for the homeowner.

Brandon:

Um So on social media actually for example yesterday Samantha did a great one day many contests on our social media for a Starbucks gift card.

Brandon:

And so she put out to our homeowners um like why do you need us, why why did you make the decision to hire us or why do you need us in your life um enter for a chance to win.

Brandon:

So she did that and some of the responses we got were absolutely hilarious.

Brandon:

Somewhere very honest.

Brandon:

It was a great little mini contest.

Brandon:

I was loving watching them all day.

Brandon:

And one of them reached out and said I’m so overwhelmed with work.

Brandon:

You know, you guys would be a godsend.

Brandon:

And uh and we responded and said, listen, fill out this link will do a consultation to see if we can help you out blah blah blah.

Brandon:

And sure enough, she is now a new client that is part of our residential division in Orangeville next week.

Brandon:

So you know, it’s funny how it does work.

Brandon:

Social media does work.

Brandon:

So that’s a case where you really leverage your existing customer base and then it probably got tagged or passed on or something like that.

Brandon:

Yeah.

Brandon:

Yeah.

Brandon:

And you know what?

Danielle:

We have people who follow our social media not even because they’re a client just because we have, you know, very satisfactory thing or sorry, satisfactory pictures uh you know before and after.

Danielle:

Pictures of something that’s super filthy and then it’s super clean after we’ve cleaned.

Brandon:

And people love those things.

Brandon:

Um During Covid, when Covid first hit, I guess it’s you know, like over a year and a half ago now um the we did a Covid campaign, so for two weeks when we were in the lockdown and I don’t know if you guys were locked down for two weeks as well, but we were locked down for two weeks and for those two weeks and I ran the social media at this time and during that time every day I did my own home cleaning tips that I shared on our facebook or on our instagram page and people love them.

Brandon:

Like I would get messages all the time.

Brandon:

Like did you forget to do the home cleaning tip today because I’m literally living for it. Um you know and people would just follow us for stuff like that so they’re not even a client but they loved it, they tagged us in it, it got passed on. Hey check out the tip that I got from domestic divas cleaning co today. You know things like that. So so I love social media, I think it’s fun and it definitely works. It gives you that that backing you know people are looking for you but it also gives you gives you new clients you use an email list.

Brandon:

Yes.

Brandon:

So that’s another form of marketing that we do.

Danielle:

Um we have.

Brandon:

So through jobber, jobber is actually synchronized with male chimps, they are a working partnership which is super cool because I know your friend there just sold male chimps so that’s that’s super awesome. Um So yeah so we use jobber which synchronizes male chimps so everybody that’s in our job our system which is you know thousands and thousands of clients, they all get synchronized towards male chimp account and so every month we do a newsletter. So you know upcoming for both divisions. The commercial and the residential on the residential side for the B. Two C. for example, we, well joe um you know, upcoming, you know, the fall is coming book your, your fall deep clean.

Brandon:

I’m trying to think what, you know the girls do.

Brandon:

Um the products, we will put links to the product line in there, things that make sense, you know, covid right now.

Brandon:

So disinfectants is a big thing, you know, things like that.

Brandon:

And then just notes about changing policies, um you know, the vaccination laws and just all of those things and we send those out, we’ll send a little competitions, little contests. Just notes. Um people love our R. E. Blasts. Um the things that they’re absolutely great. We actually have clients from those as well. Prime example. We sent one in september, one of the ladies who enter the competition yesterday on social media actually went back to her mail out that she got in august or september then emailed and said, listen, we really want to start back up our services now that everybody’s back at school and work.

Brandon:

Can we can we get back on on track.

Brandon:

Um so things like that happens all the time and I think consistency is what makes those things work right?

Brandon:

Like you’re constantly posting on social media, you’re constantly in the back of their minds. We actually do radio as well, which we can talk about that in the next little section, but we don’t necessarily do all of our marketing to get clients.

Brandon:

We don’t put out there, you know, are you looking for a cleaner call us? Um we just kind of are always there in the forefront of people’s minds, you know, they hear us on the radio all the time, so if they hear that somebody needs a cleaner, if they do, we’re the first one to pop into their head.

Brandon:

Right? So, um, I was making notes because you just went through a bunch of stuff. How come you only send your email once a month?

Danielle:

We just find that that has been and I mean, maybe something would work better. Uh, we just found that it’s worked well.

Brandon:

Um, people don’t want too much. I know I get annoyed with getting, you know, I follow Hugo boss wear a lot of Hugo boss and I get an email from them every two or three flipping days and it drives me insane to the point where I am subscribe where most of my wardrobe, you know, they were my, my boyfriend’s wardrobe is Hugo boss, I love their stuff, but I’m sick and tired of getting their emails.

Brandon:

Yeah, I wonder, you know, we all say that I get this Bruce lee email selling me Bruce lee stuff every day and I’ve sworn every day that I was going to subscribe, but I don’t.

Brandon:

Um, and I think that the conversion rates on sending those while people say they’re annoyed, they actually work now that probably works better for e commerce, a service business, like cleaning your house.

Brandon:

I would agree that if I got that from domestic divas, like every day, unless it had some like, cool thing, probably like, okay, I’ve had enough of these divas for for a while and do that, but the reason I asked also was because not sending once a month, I wonder how that affects your inbox landing in your inbox landing in an inbox versus a promotional tab vs an update tab in gmail.

Brandon:

So that’s really why I was asking, but it seems to be working and you, you get, I imagine you get decent open rates.

Danielle:

Yeah, I mean, you know, that’s one thing I love about male chimps for anybody who’s wondering about using mail chimp, I love mail chimp for that reason, because you can see, you know what people um, can you see me now?

Danielle:

I can, sorry, it just went black, I’m so sorry about that.

Danielle:

So, one thing, yes, about the male chimp, you can see the opening rates, you can see the clicks, you know, for the social media links, you can see all of those, which I love.

Danielle:

So we have had a good response from the once a month, it’s not enough, it’s not too much, it’s not too little and it just works with the, you know, happy october or happy november, merry christmas, you know, all those things, it just works for for the theme of the months.

Danielle:

Um and again, it’s not too much and people don’t complain about it, we don’t get emails going, take me off your effing email list, you know, so it works, it’s just not too annoying, I think it works.

Danielle:

Great.

Danielle:

Do you do any paid ads online?

Danielle:

No, no paid ads online?

Danielle:

No.

Danielle:

How about, let’s talk about radio because you don’t hear a lot about radio, although I don’t know how did you get into radio?

Danielle:

What made you think that radio and what, what stations do you play on?

Danielle:

So, um for those of you who have been listening or not?

Danielle:

So our primary area is just north of Toronto in Orange cells, so that’s where our main offices, because it’s, you know, an hour to, an hour and a half of all of our served locations in Ontario, right?

Danielle:

Like we’re kind of all across there, so that’s kind of our main area and though we serve, I’m going to say 10 big areas kind of all around there.

Danielle:

We, we do a lot of community stuff in Orangeville, obviously that’s where we’re based out of, that’s where we’re known.

Brandon:

Um so, you know, I wish we could, you know, be on the radio and do fundraising and huge community stuff in all of our areas, but just right now, it’s just not, we just don’t need to.

Brandon:

Um and we’re just not, we don’t have like a head office in each of those areas per se, so we kind of picked Orangeville as our community.

Danielle:

Um it’s kind of also where I grew up in that kind of vicinity.

Brandon:

So we do a lot of community give back in Orangeville, we do a big toy drive, a big food drive um every year we do, we do all the golf tournaments for fundraisers, like we do so much stuff, so we figured that that was probably the best area to kind of keep like our home base and in that they have a radio station, I know the people who work there, the sales team, they’re absolutely wonderful.

Brandon:

And so, uh, I think it was, I’m going to say about a year and a half to go two years maybe.

Brandon:

Um they were doing a big promotional saying where small businesses in the area, could you donate to this big giveaway?

Danielle:

So I said, okay, I would love to take part in it.

Danielle:

So we started with that.

Danielle:

Then there was another one where it was a big home home, you know, Renno, giveaway.

Danielle:

So all the home industry, so room first, uh ciders, vinyl siding, driveway people, like any kind of business that had to do with renovating a home and maintaining a home were a part of this and, and the winner, I think it was something like $50,000 worth of prizes that they got and basically they could do their whole house um and redone.

Danielle:

So it went on for about a month where people had to nominate people that deserved all of this.

Danielle:

And so we donated.

Brandon:

I think it was a $5000 services.

Brandon:

So preconstruction post construction and then maintenance cleaning afterwards.

Brandon:

So we started with that and we were part of it.

Brandon:

And we got a big response from the radio.

Brandon:

People would messages, hey, just heard you on the radio sounds great.

Brandon:

You know, we love your stuff.

Brandon:

And I thought screw it like why not let’s continue it.

Brandon:

So We did.

Brandon:

And so now we just get played.

Brandon:

You know, I think it’s like 10 times a day in between other advertisements and and songs are sales people are great at the radio where they will switch it up with like the month for example.

Brandon:

So for October they are doing it where we are.

Brandon:

You know, this is brought to you by domestic divas cleaning co.

Brandon:

Uh, and and it’s just Halloween like public service announcements.

Brandon:

So it’s like, you know, reminder to be safe.

Brandon:

This Halloween check your kids candy. This message is brought to you by investigators cleaning co. So you know, again, it’s not that come to us like, you know, call us we want clients.

Brandon:

It’s just we’re there if that makes sense. Right? Like that constant name reminder all the time.

Brandon:

So are you writing any of your ads or is it?

Danielle:

So it’s basically these type of community service things of which you sponsor.

Danielle:

And the radio announcer records those spots.

Danielle:

I’m asking specifically because listeners will say well if I was listening and say well that’s great you do radio, How does that work?

Danielle:

Because that’s that’s uh it can be hard because you can’t just go online.

Danielle:

Although I think now you can just go online and do radio spots but you’ve got to get somebody to record the radio spot.

Danielle:

So you sponsor those things and then they’ll do the sponsored by domestic divas today. Uh make sure that your dogs are safe for your siding to match something whatever whatever it is.

Danielle:

Yeah. Yeah exactly. And but you know what though we do have in between you know the special promo s and stuff. So we basically not I don’t know if it matters or not but I’ll tell you anyways just so our listeners now um basically I pay like a monthly package and that covers so many spots.

Brandon:

You know, say it’s 10 per day. Um And then what our sales guy jp he’s absolutely amazing. He has taken care of our stuff forever. He will say to us, okay we’re doing Halloween. Do you guys wanted to instead of having your regular stuff? Do you want to sponsor these public messages?

Brandon:

Um blah blah blah blah blah and that will just come off of our monthly package and then in between those we do have you know, are you looking for a luxury commercial and residential cleaning company called domestic divas cleaning co at blah blah blah blah.

Brandon:

So it’s just again it’s well who wrote that?

Brandon:

I mean it’s just basic, you didn’t write that, You didn’t write the copy for that. They wrote the copy for that.

Danielle:

Yes. So we have the option to do it.

Brandon:

Going to be honest. I’m not a big fan of my own voice. So the lovely people at the radio, they do that. They have a wonderful woman who has the perfect radio voice so she does all of our stuff.

Brandon:

I see. And then they I’m gonna ask again though they write the copy or do you write the copy and give it to them or and then they say hey Danielle does this work?

Danielle:

Yeah yeah they’ll send it to us um and then we’ll approve it and then they’ll put it on air and this is the local radio station.

Danielle:

How many people are in Orangeville is going to look uh I’m going to be honest probab well that’s that’s not yeah look it up, look it up, Orangeville Ontario population, Orangeville Ontario.

Brandon:

And you know like putting back to the small town a year it’s not Toronto by any means but the reason we do it is again it’s kind of our home base, we’re very well known in the community and we give back so much.

Danielle:

So I think it’s just you know it kind of just puts a nice little bow on everything that we do within the community and that were known for.

Brandon:

Um it just kind of gives us that at home area that everybody kind of knows and that’s why we choose to do the radio.

Danielle:

Again, it’s not even really to get the client, it’s just to have our name there all the time.

Brandon:

Orange Lawrence founded Orangeville.

Danielle:

And you have, well this is an older census.

Danielle:

Um But you have about probably 30,000 people there, so it’s a medium small town.

Brandon:

Mhm.

Brandon:

Yeah, I mean, you know, obviously we wouldn’t be the company that we are if we just worked in Orangeville.

Brandon:

Right, so we just chose that one area to kind of be our our home base and and to just have that community outreach with them.

Brandon:

Um but we do serve, you know, all the other areas, which would cost a hell of a lot more if we were to do radio and all the other areas.

Brandon:

Um How much is the radio?

Danielle:

Is it expensive?

Danielle:

I think we pay 1600 and months.

Danielle:

That’s actually reasonable.

Danielle:

If you think about very reasonable.

Brandon:

Yeah, I mean, uh you know, to have to have all those spots every day on the local channel.

Brandon:

Okay.

Brandon:

But again, a small town channel.

Brandon:

Right, so, you know, if we were in Toronto on C1235 median listeners, you know, it would probably be 20,000 a month.

Danielle:

It would be a lot more.

Brandon:

And yeah, I wonder I’m a big radio guy, I grew up on the radio.

Danielle:

I was raised on the radio who sings that.

Brandon:

Uh, yeah, who sings that song?

Danielle:

You know, raised on the radio.

Danielle:

No, I have no idea.

Brandon:

Your age raised on the radio.

Danielle:

That’s a, oh my God.

Danielle:

Um, but I was raised on the radio and I love radio.

Danielle:

Um, I wonder how many people, I think people, I listen to our hometown radio here in Half Moon Bay.

Danielle:

I guess people still listen to the radio, don’t they?

Danielle:

Yeah, like even my mom, you know, on Sundays, on our, on the local radio, they play like it’s the sunday oldie channel.

Brandon:

So they play all the old, like, you know, seventies, eighties, nineties kind of old country, old rock, you know, things like that.

Danielle:

And my mom loves it.

Danielle:

Like she purposely listens to it every sunday morning.

Danielle:

So I think like a lot of people listen to the radio obviously.

Danielle:

I mean we get a lot of people that go, you know, they’ll message us on instagram be like, oh, I think we heard you guys on the radio to, you know, or like, oh your name sounds familiar, We must have heard you on the radio.

Danielle:

So people obviously listen Jackson Browne, I think Jackson Browne sung maybe some tender is the night he did sing tender is the night.

Danielle:

Anyway, Jack somebody’s baby.

Brandon:

That’s what Jackson Browne, I was trying to remember that.

Brandon:

Um, I feel like Jackson Browne never gets as much attention as he really should, although I think he had an incident with his girlfriend or wife but um you really sing a lot of songs.

Brandon:

Uh anyway, I want you to look, I want you to, I want you to on your way home today, look up Jackson Browne and play some of his greatest hits.

Brandon:

Like somebody’s baby running on empty tender is the night.

Danielle:

See what you think you love the country.

Danielle:

Sure I will, I will do that.

Brandon:

I’ll send you a little video of the Gem and Jackson Browne.

Danielle:

It’s surprising what you just spark my memory memory on something.

Danielle:

So the radio, I think that’s a great idea.

Danielle:

I think people hear your name all the time, relatively inexpensive if you do the math on an impression basis and people hear your name and that helps well and like you just said Brennan, you know, it is an impression basis.

Danielle:

Like one thing that I can honestly say and I’m glad we did it this way is we build our reputation and social media channels and everything pre radio.

Danielle:

So having the radio was kind of like a little enhancement but we didn’t solely rely on radio to get our clients right.

Brandon:

Like we still get our clients from our website, social media word of mouth.

Danielle:

Um so people hear us on the radio, like you said an impression based um front of people’s minds, you know, it’s just kind of there, but I, if I can kind of say like maybe it would work for somebody else, I’m not sure, but just my experience with other colleagues, other friends who have businesses, whether they are small businesses or huge businesses, you know, the radio isn’t the number one way to go when it comes to marketing or trying to get clients or build your client basis.

Danielle:

That makes sense.

Danielle:

Yeah, no, it makes sense.

Danielle:

I think it’s a branding thing that you can’t look at as an acquisition channel.

Danielle:

You have to look at you if you view it as an acquisition channel, your metrics are, you’re going to be disappointed potentially because it’s going to be hard to track and unless you put some sort of lead thing in there, right?

Danielle:

Like text, text, whatever, whatever the letters of the radio station are, you know, and let us know, I think you have to look at it as, as a, um, branding type thing.

Brandon:

So you really have done, you’ve done direct mail, you just put the mail in the mailbox, you word of mouth, it’s a huge thing.

Brandon:

Uh you’ve loved social media now that by running contests, that effectively gets spread among the people and then you do radio as the, on top of that and that’s a, that’s a lot to keep up with just there, but you don’t do any direct to mail anymore.

Danielle:

You don’t do flyers, You abandoned that, yeah, be abandoned.

Danielle:

It, Um not that we were like, oh it doesn’t work, it’s just, it’s not as effective I think, I mean I know me, maybe it’s because I’m like, you know, a newer generation or something, but when I go and check my mail, I go through, get my bills, get my my important mail, that’s you know, down out to Danielle um and then I throw out the rest of the flyers, I don’t look at them, I don’t read them, but I also know people who do um I just know the majority of people considering our mailboxes, there’s a recycling bin underneath because people check their mail and throw out the rest, you know, I think that’s a clear indication of what people do with mail outs.

Danielle:

Well if you’re going to do direct mail, you’re going to have to figure out how to stand out in in that in that jump.

Danielle:

But one thing that we do in regards to that, so at christmas time, for example on the residential division, um we do a little gift and a christmas card for every single one of our residential clients.

Brandon:

Active residential clients, anybody else who’s in our system that we don’t um say that aren’t active at the current time we mailed them a christmas card, but we don’t just send them a generic christmas card, we put a label on it with their name in an envelope, you know, so again it’s down to that, opening something that’s for you if it was just a generic diva christmas card that didn’t have their name or their address on it.

Brandon:

It wouldn’t be as effective.

Brandon:

That makes sense.

Brandon:

You what type of gift you send people, we’ve changed it up over the years, we’ve done wine, where our staff will leave bottles of wine, uh like branded our brands, diva wine, we’ve done um branded sugar cookies that are in like cute little bags that have ribbons that’s for our residential side.

Brandon:

Um And then we’ve done macron’s that are you know pink and white, like we’ve done super cute stuff for for our residential clients and christmas on candles with our name on them, so it’s all about branding but our clients love them, they love coming home you know in december and seeing like the cutest little thing um and our christmas cards, we even get done where they’re branded for us.

Brandon:

So last year I think we did a christmas card and on the front it was like christmas ornaments and on the ornaments it had our logo, so like it’s quirky but it works, it’s cute, people love it.

Danielle:

How much do you think you spend per customer for that during that time of year?

Danielle:

Um $10 $20 I’m gonna say about 10.

Danielle:

10-15.

Danielle:

I think we, it would probably be a safe number to say that we pay a lot for those clients.

Danielle:

Well that makes sense.

Danielle:

Um yeah, I wonder, I’ve been back and forth over the years.

Danielle:

I think during the holidays it’s always good to send things, but I wonder if you get washed out with everybody else who’s sending things to.

Danielle:

So like we don’t send christmas cards anymore, We send New Year’s cards because then people will get, we’ll get they get all these christmas cards and then they’re all stacked up.

Danielle:

Right?

Danielle:

I mean our house has a million christmas cards on the table somewhere and you do you do read them and you do recognize them but one doesn’t stand out against the other unless it’s bigger really.

Danielle:

Right?

Danielle:

Or or I don’t know, they gave you candy and it sort of all washes out.

Danielle:

So we’ve we’ve tried to do Happy New Year because then it’s sort of this, you know, extra gift that you that keeps, you know, the holidays still keep on giving.

Danielle:

So I don’t I don’t know that that strategy is any different but I feel like standing out is what you’re trying to do to maybe you’re just trying to say thank you.

Brandon:

It doesn’t matter.

Brandon:

I don’t know.

Brandon:

Well it is it is it’s a part of you know, thank you for you know, your business and all of those things, but for us if we were to just do a christmas card, I don’t think it would be as effective not that we get clients by, you know, by receive it by giving out christmas cards or lower little gifts um but again it’s just part of our whole luxury, feel full circle um you know part of that whole experience but that being said, if we didn’t do a little candy or a little something because the thing is our staff when they go, you know say they were to come and clean your home when they’re done before they’re leaving, so we do this from december 1st to 24th, they leave it you know on their kitchen table or their their island or something like that with the card, that’s when they come home from work and they see that it’s just like that extra like awesome feeling where if they weren’t to get that, I don’t think it would matter if we were to just send them mail them a christmas card, I don’t think it would be as effective at all, That makes sense.

Brandon:

So you actually leave it there.

Brandon:

Yeah.

Brandon:

Yeah well and for people who people who aren’t clients or aren’t clients anymore, you would mail them a card, yep, yep, we mail it to them um which again we do in the envelope with a stamp with their name on a label and all of those things because that’s going to add to the opening, you know it’s not just gonna be tossed in the in the garbage because it just looks like a postcard or a flyer um so you know it’s actually something that they have to open and then they see and they go oh you know we haven’t received a clean from them in you know four months because of whatever reason um but they’re still thinking of us right, so that’s why we do that.

Brandon:

Well that makes total sense mm you know branding and marketing is uh I love it.

Danielle:

I really really do.

Danielle:

I love thinking of things that we can do just to enhance that experience with our clients that much more.

Danielle:

Um You know like it’s just something I love doing anything that we can brand as ours and do for our clients that you know on a on a sophisticated level not on like a trashy level but on a sophisticated very nice level.

Brandon:

I think that all of our clients appreciate it because uh it just adds that whole that whole full effect and experience.

Brandon:

Yes well I agree.

Brandon:

Anything that you can do to differentiate yourself and and mainly just say thank you.

Brandon:

Uh probably customers aren’t thanked enough anymore in today’s age because everybody is going after the volume or trying to sell something on e commerce or um the transactions but you know actually for a big company, amazon does quite a good job, you do a lot of follow up emails um right and they keep you part of the process but um yeah I think if you can thank your customers I mean I don’t get it, thank you from amazon.

Brandon:

Really.

Brandon:

I just get good service.

Brandon:

But um if you can if you can thank people, you definitely will stand out even a little thing like a piece of chocolate.

Danielle:

Yeah exactly um and that’s what we found has worked and uh it’s just been you know super great.

Brandon:

But I mean you have to kind of be smart about those things too.

Brandon:

I mean you know I wouldn’t as a startup um five years ago I wouldn’t have been able to spend $10 per client at you know 700 clients per Christmas.

Brandon:

You know what I mean?

Brandon:

So it’s it’s part of that scaling and growing that you learn these things right?

Brandon:

But even down to our product line Brandon like that’s a huge marketing and branding and it sounds silly but it really does.

Danielle:

Again our staff are using our branded products while they’re cleaning and then our clients can also purchase those for their own use.

Danielle:

And again it just adds to that full, that full professional brand that we have going on.

Brandon:

Yeah, it makes sense.

Danielle:

I think that even though when you started or when you start anything you can still write a hand written note Or do something personal, you don’t have to buy him a $10 bottle of wine or not that $10 bottle of wine, whatever, a $10 handle.

Brandon:

I don’t want people to think you’re selling them, giving them cheap wine but um I think that you can still do those personal things.

Brandon:

I mean, I send a personal video to thank you message to people who sign up for our newsletter.

Danielle:

Well, you know, that, that what’s that worth?

Danielle:

It’s certainly not a piece of chocolate or a candle, but that personal message.

Danielle:

And I’m only saying that so that any listeners out there say, well, I can’t afford radio spots, I can’t afford paid advertising really.

Danielle:

Everything you’ve said today so far that the flyers weren’t expensive.

Danielle:

The word of mouth isn’t expensive.

Danielle:

The word of mouth is a product of doing a good service to doing a good job, right, good work.

Danielle:

And then it sort of all goes from there and then you get revenue and once you have the revenue you can start investing in.

Danielle:

It does, it does get stronger consistency is key though.

Danielle:

You sort of, you sort of need to continue that.

Brandon:

You can’t just do it.

Brandon:

I mean, you can just do it once, but to get the long term effect, it’s got to be consistent.

Brandon:

Yeah.

Brandon:

And you know, even down to the radio again, that’s why we do it to have that consistency of our name being, you know, out there all the time.

Brandon:

Um, you know, I had a friend who they wanted to do radio, they were starting up.

Danielle:

So they got into radio it was a great deal.

Danielle:

Um, they had a great price come in, they did it for two months and then they came to me and go, well, radio doesn’t work.

Danielle:

I got no clients out of it.

Brandon:

I said, well, you know, like, I think it’s actually proven that with radio you need to be on the radio for, I think it’s something like six or seven months for people to actually hear your name consistently all the time.

Brandon:

Yeah.

Danielle:

I think that’s hard for business owners to swallow because as soon as you said that, as soon as you’re saying that, I’m like, yeah, of course they say that Danielle because this salesperson wants you to lock you in for seven months.

Brandon:

But the truth is that is the truth that you do need to be consistent with your message and be seen.

Brandon:

So in order to do that, you’re going to have to, you’re gonna have to stick with it.

Brandon:

But I think what happens is is business owners listen to things like this and then they hope they want this instant sale and they’re in a situation where they either need to make their quarter numbers or whatever their measurements are and they romanticized that this channel is going to be miraculous.

Brandon:

I meet miraculous.

Danielle:

Still early in the morning for me to say that.

Danielle:

But the, I think if you wanted to do anything that really has an immediate return, you’ve got to do something like paid ads.

Danielle:

But it paid ads took us, well, it legitimately took us spending several $1000 a month, probably for 10 months to probably 10 months to really dial in even how to tune that ad to hit the right person and to get it to a cost that’s manageable or reasonable or your customer acquisition costs.

Danielle:

You can rationalize it because on a contribution margin you actually make money right?

Danielle:

And, and I think it also has to do with industry.

Danielle:

Um, I’m like, I think that that is a big thing.

Danielle:

Yes, obviously, um, consistency and repetition is important, but I do believe that different industries have different results quicker or not.

Danielle:

Um, you know, like services may be a little bit easier.

Danielle:

Um, but with services like, you know it, there’s pros and cons to everything because with services, it may be quicker to single on the radio and go, hey, you need a cleaning company called domestic divas cleaning co so cool.

Danielle:

But if one person leaves us a bad review on google that could screw us.

Brandon:

But then at the same time with you guys, I feel like maybe in like a tech company or something like that, like google reviews in a small town maybe aren’t as detrimental as it would be for a service.

Brandon:

But you know, if you guys were on the radio, I don’t know if that would be an immediate reaction.

Brandon:

You know, if people would immediately like, oh, you know what, I need to check out this guy’s, you know, products through his tech company.

Brandon:

So I do think that different industries and I just used us as an example.

Brandon:

But I do believe that different industries have different results when it comes to different kinds of branding and marketing.

Danielle:

Well yeah and price points.

Danielle:

I mean I’m just gonna I’m only using our newsletter as an example for for our show today.

Danielle:

You know the price points high, it’s it’s under just under $1,000.

Danielle:

The the you’re not gonna sell that in a instant.

Brandon:

You know, hey get this newsletter, it shows you X Y.

Danielle:

Z.

Danielle:

By it.

Danielle:

It whereas and and sometimes your service is an aspirin, not a vitamin meaning you know, I need my house cleaned or my house cleaner, something just happened or I’m having a party or cleaning up after something.

Danielle:

So it’s more of an aspirin um type thing.

Danielle:

So you have to figure out if you’re an aspirin or vitamin right in the in the whole thing to figure out how you’re going to market that end to set your expectations about what your pipeline sales pipeline is going to look like.

Danielle:

Yeah, I just wanted to say I love that little metaphor of the aspirin or the vitamin.

Danielle:

I think that’s super cool.

Danielle:

I like that.

Danielle:

Well I think you have to figure out what you are and if you don’t understand what you are then you could fool yourself to think, you know, everybody thinks that they’re an aspirin?

Danielle:

Everybody thinks you know, like, okay, my product solves this.

Danielle:

The question is, is it a pressing need?

Danielle:

That is a true pressing need.

Danielle:

Like giving aspirin for a headache.

Brandon:

I mean, you know, your house is a mess, You’ve got two kids, you’re working every day, You don’t have time to clean your house, cleaning the house could be an aspirin for a single couple who, you know, don’t have that don’t have animals.

Brandon:

You know, it could be a luxury item item.

Danielle:

Um, so you just have to figure out what you are and how that’s gonna because that really is what ultimately can drive your marketing and drive your copy in the marketing itself, your marketing message, your elevator pitch, whatever that is.

Danielle:

Right.

Danielle:

Right.

Danielle:

Yeah.

Danielle:

I think, you know, you’re, you’re 100% right in regards to uh, to that, depending on, you know, where you’re at and what you are.

Danielle:

If you’re a command and stuff like that, Right?

Danielle:

So, um, yeah, I think all of that makes complete sense in regards to branding and marketing.

Danielle:

I mean, if you’re a plumber in your pipe breaks, you call the plumber, right?

Danielle:

You, you and you don’t shop around, you figure out which one you remember, that’s why plumbers do you know?

Danielle:

Well maybe advertised on local radio.

Danielle:

It’s not because they’re waiting.

Danielle:

You know, their weight, they know that pipe’s gonna break eventually.

Danielle:

They just want to be there when it happened.

Danielle:

Real estate agents do that all the time, right?

Danielle:

They putting this stuff in my box, I guess they’re mailing it, maybe they’re sticking in the box, I don’t know.

Danielle:

But every day it feels like, you know, and that’s that is the marketing training for real estate agents.

Danielle:

It’s that you only, those events only happen so often and they’re not every day.

Danielle:

So when you do go to sell your house, who you gonna sell the house to?

Danielle:

You can remember that person who keeps sending you that thing every week.

Danielle:

I just sold five things and they put their picture.

Danielle:

It’s it’s a the people who stick to that type of marketing, I think in the long run win.

Brandon:

Well, it’s consistency, it’s annoying af but its consistency, right?

Brandon:

Yeah.

Brandon:

Just because you’ll remember, oh my God, no, David keeps sending me that thing, let’s call him.

Brandon:

And so you have to figure out what that what your sales cycle is.

Brandon:

And I don’t think enough people, even in business is that, you know, do millions of dollars, did you just don’t think about like, okay, because you’ve you’ve worked so hard to just get your business to a few million dollars.

Danielle:

Um And even mature businesses that haven’t mapped out their whole experience, but once you do that, you can drive it can drive your whole marketing strategy and allows you to figure out where you should invest money, right?

Danielle:

I mean, we know for us, like we have our processes and systems in place, like we have a social media strategy, you know, even just down to what we post is strategically thought out, but prior to that we didn’t do that, we just posted whatever made sense, you know, just to keep us consistent and it paid off.

Danielle:

But now, you know, we are at that point where having a strategy makes sense.

Danielle:

Having radio makes sense because we’re scale, you know, we’re up at that level.

Danielle:

Um so yeah, I think it just also just happens with the time and the growth of of what you do and you figure it out right?

Danielle:

Like you said, you figure out where the best thing is to put money um you know, four years ago, I wouldn’t have made sense for us to do radio because nobody forget even knew who we were except for the people that were using us, right?

Danielle:

We’re now people that we don’t even serve know who we are, right?

Danielle:

Um They just know our people, they see our shirts even into our uniform on the residential side.

Danielle:

Then this is quirky, You’re gonna laugh at this.

Brandon:

We have our our work shirts that are black, like an under armor material.

Danielle:

Very nice V neck with our logo on the front and then on the back we have the slogan that says, we don’t sweat.

Danielle:

We sparkle and it’s super cute and quirky our stuff.

Danielle:

Love it.

Danielle:

But it works because and this is the funniest thing I left the office a few weeks ago, super late was like 9:30 and I had to run to Walmart, I ran to walmart to go and grab something, and I walked past the cash register and I saw that I saw one of my work shirts and I almost had to take a second look, because I see them in our office, I see them on our staff during work hours, I don’t see them outside, and and I recognized it right away because it sticks out like a sore thumb.

Danielle:

It’s still cute, it’s still very professional, it’s just part of our um our branding in our uniform, but I noticed it right away and it was like a double take, because I’m thinking, oh my God, like that’s my shirt, right?

Danielle:

It’s like, it was just such a funny experience, um seeing that outside of business hours.

Danielle:

Yeah, I think branded material, branded clothing or bags or whatever they are, definitely can help, But also, as you learned, gives you a professional feel.

Danielle:

It can make a very small company or a, you know, a few $100,000 a few million dollar company look big by doing that.

Danielle:

Not that you want to look, not that looking big is always the best thing, but it can, it can look like you’re dialed in.

Danielle:

Yeah, like we know what we’re doing, even if we don’t we’re worth it well worth the money, you’re paying us, that’s really what you’re trying to convey.

Danielle:

Exactly right.

Danielle:

Exactly.

Danielle:

So yeah, I, I just love talking marketing and branding and when we said this last week that we were going to be discussing marketing, I thought it would be, I thought it would be a good um a good thing and we could talk for hours about branding and marketing because there’s personal branding, there’s, you know, company branding and marketing and it just kind of depends on what you’re going with and and your industry.

Brandon:

Yeah, I agree.

Brandon:

I think that, I think in today’s age, you and I were talking about it I think last week after the show, but you know, paid ads could work for you as as you take it to the next level because you could create a lead magnet that says these five things.

Danielle:

Look for these five things when you’re looking for a house cleaner and then you take that you move them to your email list and then from there you put them on a sequence that could be either monthly or it could be probably wouldn’t want to wait a month.

Danielle:

But when they download that and you could figure out an onboarding Strategy two, sell them eventually on your service.

Danielle:

And I think these things you have to figure out as you grow so that you can scale because in the beginning you are gonna, you know, it’s like the products that get sold at the, at the farmers market every saturday.

Danielle:

I mean you can trace back companies that always start in that way and then eventually you just can’t keep going to the farmer’s market.

Danielle:

You gotta find a way to scale that business and take it to the next level in today’s day and age.

Danielle:

It really is online.

Danielle:

The challenge lately has been that the new IOS 15 update for Apple no longer allows either track open rates.

Danielle:

So you’ve got a track click through rates, which means you’ve got to start driving clicks in your email copy two.

Danielle:

If you’re trying to figure out who’s on your list, which is going to be a big challenge.

Brandon:

And then that same Apple update doesn’t allow tracking for face back facebook or instagram ads like it used to or google ads I think for that matter.

Danielle:

So now you now it’s a new Ballgame.

Danielle:

I think that everybody is trying to to figure out and if anybody was just getting into the game, I would highly recommend findings.

Danielle:

There’s a lot of people out there who say they run digital marketing agencies and that they’re good at it.

Danielle:

Um, I think you need to talk to five references and you need to really call those references a lot of the times.

Danielle:

I think Daniel, we look for service providers or whoever they marketing people and we, we’re so excited about the hope of what they are not promising but suggesting can be delivered that we just don’t do the homework of making those calls and I think you’ve got to do your diligence in today’s day and age, otherwise you wind up wasting a lot of a lot of money.

Danielle:

Yeah.

Danielle:

And you’re so right about that.

Danielle:

I mean we thought about it and you know maybe we have just been lucky um like we built a multimillion dollar company without doing hate ads and I’m not saying that they’re necessarily a bad thing, we’ve just lucked out and not have to do them right.

Danielle:

Like we’ve had such great success and you know our reputation uh and creating a great reputation across a bunch of different towns, cities and communities like you know in Ontario, it’s not just per se Orangeville, but like every single one of them um you know on our social media, on on all like our emails and stuff like that because even just as basic as you know, if somebody were fills out our our thing on our website, our intake form on our website and then it automatically comes into jobber, once they are in jabber, they are opting in to our mailing lists, right?

Danielle:

Our email list.

Danielle:

So they’re going to get our stuff.

Danielle:

So even if they come into the job or they decide that you know what we we can’t afford or we don’t want your services, they’re still going to get those until they unsubscribed and we’ve gotten clients that have been on that.

Danielle:

Um, then they’ve received 34 of our emails and then decided that they’re going to come in.

Brandon:

So you know, many lead generation I guess really because they’re coming in for some information and they’re automatically in there.

Brandon:

But you know, back to the paid advertisements and stuff like that.

Brandon:

Um, yeah, we, we’ve really lucked out where we haven’t had to spend thousands and thousands on doing that.

Brandon:

But then I also look back and go, what if we still did the same amount of hard work that we did five years ago and got into paid ads?

Brandon:

Would we be triple the sides would be be a $20 million company instead of, you know what we are now and you know, so you really have to figure it out.

Brandon:

I mean me, You know me, I’m not a tech person.

Brandon:

I’ve told you this from day one.

Brandon:

I don’t understand tag, I’m not a techie person.

Brandon:

So I’m a very basic person when it comes to that.

Brandon:

And ultimately I’m the person that has to make the call on what we’re going to spend our money on within marketing and stuff like that.

Brandon:

So that has never been top of my mind.

Danielle:

Um, for marketing.

Brandon:

Um, but I mean there’s so many options, right?

Brandon:

Like like you said, you have to figure out what the best thing to do is.

Brandon:

Um, obviously it works for many companies.

Danielle:

I know my mom, she’s a mortgage broker and she uses the generations all the time because there’s such a competitive market.

Danielle:

So I I just think it just depends on on you and what you’re doing and what you’re using.

Brandon:

Yeah I agree.

Danielle:

Um You’re probably getting close to your photo shoot location.

Brandon:

Yeah.

Brandon:

I still have 13 minutes.

Danielle:

We’re good.

Danielle:

I still have 13 minutes.

Danielle:

Um Well that’s good.

Danielle:

Well I’m excited.

Danielle:

This has been a great conversation about marketing and taking us through really from the beginning when you started to the end and talking about some different mediums.

Danielle:

I think that that radio is definitely interesting.

Danielle:

I think your flyer thing has been tried intrude forever and I think that people underestimate the power of that.

Danielle:

Uh I know people hate it.

Danielle:

I used to do it when I started my my first social media company or media company.

Danielle:

I would go to all the boat ramps and put flyers on every single car in the boat ramp because that was the customer.

Danielle:

They were obviously fishing if there was a trailer hooked up to that car.

Danielle:

I was putting flyer on it and we put flyers, we put stickers, you know, some people didn’t like it.

Danielle:

Some people get mad at that.

Danielle:

I actually get, I don’t know why.

Danielle:

I don’t honestly I get mad.

Danielle:

I just get so annoyed when I go into a store and come out with a flyer.

Danielle:

The fact of the matter is you look at the fire and if it’s a pickle applicable, you could, you could use it.

Danielle:

So it does work.

Danielle:

I think people, um and it did work.

Danielle:

We, I did that for several, probably years of, yeah, driving around and put it and it was boring and it sucks, but it worked because you figure out where your customer is and you do that.

Danielle:

I think, you know, obviously with you put it in a person’s mailbox and they obviously have a home and it makes sense if you’re listening and you don’t have that obvious of where your customers and you can do what I did, which is drive to the boat ramp, find find a boat that we’re finding car or truck and has a boat trailer and hook it up.

Danielle:

The other things that I used to do too is I would go on to the VHF radio and advertised, so to speak.

Danielle:

I would call back then it was called World Wide Angle and I’d say, are there any worldwide anger of people out there?

Danielle:

And you know, that was a lot of VHF radios that had the boat, I’m just so putting this out there as an example for people that you can get creative two.

Danielle:

Um, get your message out there is just thinking, I know a lady who has something for hair salons that she’s selling and I think people over complicated.

Danielle:

I’m not going to name her because I’m not picking on her.

Danielle:

I think it’s just an example of where you’re so excited about your product and getting it out there and scaling.

Danielle:

You know, she could just drive around every hair salon and slipped that flyer underneath the door.

Danielle:

I mean these are little things that you can do that.

Danielle:

No, they’re not going to scale.

Danielle:

Yeah, possibly.

Brandon:

But even then I’ve seen conferences where companies have hired people to either stand outside with signs, but talking about flyers is just canvass the damn place canvas the parking lot of the people who are going to the conference with flyers.

Brandon:

I mean, it can work and it’s annoying and you hate it, but it’s like that old age saying of uh bad publicity, there’s no such thing as bad publicity, right?

Brandon:

It kind of ties into that because you’re annoying, you’re going all these stupid flyers, but you remember them, it’s, you know, so annoying.

Brandon:

It’s like the repetitive emails and stuff like I’m not gonna not by Hugo boss because I’m annoyed with how many flipping emails, I guess, right?

Brandon:

Um it’s just part of of that.

Brandon:

And it’s true, like you said they canvass the whole thing, but you, it’s in your head.

Brandon:

It’s part of that.

Brandon:

And um one thing that I kind of sticks in my head now.

Brandon:

A friend of mine owns a plumbing company and they call it plumbs up and you know, they service Orangeville and they have scaled huge, they are also a multimillion dollar company and they have this little jingle on the radio that it’s like thumbs up for plums up or something cute and quirky and everybody remembers it.

Brandon:

So back to you know, they are not something that is on a repetitive weekly contractor, bi weekly contract like us.

Brandon:

But They are the first one people call because there’s like six other um Fleming companies in Orangeville.

Brandon:

Do you think?

Brandon:

I know any, any of them?

Brandon:

No, but I know plums up because I freaking here they’re stupid jingle every you know, 10 minutes on the radio.

Danielle:

Yeah.

Danielle:

I think jingles we’re not gonna get time to talk about today, but sounds sounds are actually a really jingles and sounds.

Danielle:

I mean I I’m I was B.

Brandon:

M.

Danielle:

W.

Danielle:

Driver and the BMW has a very clear chime every time you get in the anybody, even if you’re not an Apple user, you know that deep.

Danielle:

I say deep bass sound to maybe not the best way to describe it when a Mac turns on right?

Danielle:

You know the jingle, you can still think of the jingles of things when you were a kid.

Danielle:

You can remember them.

Danielle:

You just remember the plumber of all things that you hear.

Danielle:

I’m just saying that’s how powerful these things are that we overlook in many ways.

Danielle:

And you know, I think there’s this belief that you say, oh well that’s annoying, there’s that’s how we feel.

Danielle:

But if you if you really want to be in marketing and you really want to get an R.

Danielle:

O.

Danielle:

I.

Danielle:

At a marketing, you need to just focus on the numbers.

Danielle:

The reason Hugo boss sends you an email every single day is because they know it works.

Danielle:

It’s not because they are not there trying not to annoy you.

Danielle:

The numbers work.

Danielle:

Yes.

Danielle:

Maybe people unsubscribed everyday or you know, there’s some unsubscribe rate, but there’s just as many people, probably more subscribing and there’s just as many people buying.

Danielle:

And I think the one thing that I would say is, You know, you got to know your marketing math and some things you won’t be able to track.

Danielle:

Like, you know, you and the radio, you’ve decided that that’s a branding exercise and you’ve said, I’m gonna spend $1600 a month.

Danielle:

And I know that that’s it is what it is.

Danielle:

I hope I get somebody, but I’m not going to track it on your other things.

Danielle:

You do have math that you do.

Danielle:

Certainly on fundraisers and things like that, you have a budget.

Danielle:

And some belief that there’s gonna be an an R.

Danielle:

O.

Danielle:

I.

Danielle:

But you have to just look at the numbers.

Danielle:

I think that, you know, I only send one email.

Danielle:

I have been only sending one email a week, two to our listeners and I probably should send more.

Danielle:

I mean the fact is, yeah, sure.

Danielle:

You get some unsubscribed and they are painful.

Danielle:

But and it’s amazing how each unsubscribed.

Danielle:

It really does take a rip out of your heart.

Danielle:

Well, because you also know, well we just purged our list this week for the last time in a while until we figure out the new IOS, but we purged 2000 people that didn’t.

Danielle:

hadn’t engaged with our email in nine months.

Danielle:

So if they did not engage with an email or we couldn’t track it, they, we week fired him and we do send out a sequence.

Danielle:

It’s a three day C or four day sequence that says, Hey, we see that.

Danielle:

We don’t believe they’ve opened anything you may have.

Danielle:

If you want to stay in the list, click here.

Danielle:

If not, thanks so much.

Danielle:

Bye.

Danielle:

And, and, and you know, I think that will be the last time we do that.

Danielle:

But for a while because of this, I won’t be able to track that stuff.

Danielle:

Um, but I think that, you know, sending more frequent emails, it works.

Danielle:

I’m gonna get an email from a bunch of people every single day.

Danielle:

And I could say, and as much as I say that I’m going to unsubscribe, I don’t because they do deliver some value that I want to hear.

Danielle:

So there front of mind.

Danielle:

So then it just sits in your email inbox until you have time to read your 87,000 emails.

Danielle:

That’s exactly right.

Danielle:

But you know what, I don’t even have to read this one dudes, Uh, this guy right here.

Danielle:

I had him on the show hall martin, He sends me an email all the time about fundraising startup, fundraising.

Danielle:

I haven’t read, I haven’t read his emails.

Danielle:

The fact is truthfully, I have not opened his emails In probably three months, but I see his name in my inbox and you know that is branding, just that is branding.

Brandon:

So yeah, I think it, I think it works.

Brandon:

I’d like email, I think text messaging will eventually, uh, happened there and I like paid ads, if you can make them, if you can make them work.

Brandon:

Yeah.

Brandon:

Now, before we get off, I just wanted to ask one question, um, that that’s sticking in my brain after you said about you went to the boat launch and put a sticker or a flyer in everybody that had a boat.

Brandon:

Now, this is a very brutally honest or whatever question, blunt question.

Brandon:

Was that just down to the fact that you knew people who had boats had a little bit more money or or what was your tactic behind that?

Brandon:

When you say that it was your target audience, what was your, your strategy behind that?

Danielle:

Well, the truth is that saltwater anglers do spend more in general than freshwater anglers and I knew that, but that wasn’t why I was just trying to reach fisherman.

Danielle:

So you can’t go, you know, you certainly could go to the walmart parking lot in canvas everybody and say, well, these people are fishermen.

Danielle:

I’m not, I’m not, I’m not, what should I say?

Danielle:

I’m just segmenting markets here.

Danielle:

I’m not making commentary.

Danielle:

When people go to walmart, it could be a target.

Danielle:

It could be on a in today’s society, Daniel.

Danielle:

You gotta, you got to offend anybody.

Danielle:

Yeah.

Danielle:

Apparently you want to offend anybody, but uh, still walmart for all of our listeners.

Danielle:

I still think that being offended is on the person that is offended, not on the person doing it.

Danielle:

But anyway, that’s another discussion.

Danielle:

The I just find it interesting that you have to preface these things these days.

Danielle:

But anyway, to be clear, I’m segmenting markets.

Danielle:

Uh, and you could do that for walmart, but it was easier for me to say, hey, this person’s at a boat ramp.

Danielle:

They clearly have a boat.

Danielle:

They value fishing because anybody who spends, you don’t need to spend in the, in those boats that fished on the Chesapeake, but that still do Chesapeake bay.

Brandon:

You know, these are bigger boats.

Danielle:

These are people who are spending, You know, 30, 40, 50, $250,000 on a, on a recreational activity boat.

Danielle:

So I knew that they won were fishermen.

Danielle:

Two Is, I knew that if anybody who buys something that expensive hooks it up to their truck, that bought a truck for $80,000 to tow the boat.

Danielle:

then they obviously value their time out there and they want to catch fish.

Danielle:

So I knew that if I could on the fire to say, you know, our marketing was pretty simple.

Danielle:

If you want to catch more fish, tune into worldwide angler dot com.

Danielle:

I mean easy message, right?

Danielle:

Um so I was just trying to, you know, do our target market in a verifiable target market way with people who they were our avatar, they were going to have a computer.

Danielle:

Um you know, I I shied away from your comment because I knew they were rich.

Danielle:

It’s not that they we’re rich, but they are a demographic that says they probably had, you know, they’re going to have technology, they’re going to be on the internet, they’re gonna want to tune into this thing.

Brandon:

So that was really and I mean I I that’s why I said it was very blunt and I mean I didn’t mean that in any kind of derogatory way, it was more just like even myself, you know, when we were doing the flyers for the cleaning company, going to a, you know, a lower income or say housing complex was not going to give us and obviously there’s different kind of ways of life and and people that are from different strains of life, but that’s not going to be like you said that was not going to be our avatar, right?

Danielle:

Like we were not going to get the results that we wanted, if we went to, you know, a low income housing facility where we had people that had 34 homes that needed those homes to be cleaned, right?

Danielle:

So we just had to hone in on our target audience.

Danielle:

Yeah.

Danielle:

I think you gotta you gotta figure out exactly who your avatar is, maybe you have three of them, but you got to have that.

Danielle:

And I think that word’s overused, just figure out who you’re thinking customer is, know your customer and then go find out where they are and wherever they are.

Danielle:

Do something.

Danielle:

Yeah.

Danielle:

Do some sort of of advertising um that can that can be profitable for your long term.

Danielle:

And I think that’s what you gotta figure out.

Danielle:

I think it all starts with you know, and I’ll just say you can’t do any of this until you understand your value proposition.

Danielle:

You have an elevator pitch so that you can then write the copy for the ads.

Danielle:

I think you know we talked about advertising today and you shared a lot of stuff which I’m grateful for.

Danielle:

That domestic divas and how you started and then where you are today.

Brandon:

The I think the thing that is overlooked that’s still a component is you’ve got to get your copyright.

Danielle:

I I actually I wrote yesterday I’ve been working on a while in my head But I wrote a 1700 word word long form sales letter and you know that didn’t just pop into my head if I would have paid someone to write that, that’s probably, you know, for a real good copywriter, you know, maybe it’s a few $1000 easily, um, to get that, but you’ve got to figure out what your copy is going to be.

Danielle:

And in order to write that copy, you got to figure out who you’re targeting, and then you’ve got to figure out what your elevator pitch is because your elevator pitch ultimately drives all the copy on the flyer or anywhere else.

Danielle:

Right?

Danielle:

100%.

Danielle:

And, you know, from everything that we’ve talked about today that is ultimately, um, but you have to do and uh, and figure it out as you go, no matter what industry or what business or if you’re a startup or a multimillion dollar company, you know, that, that ultimately is, is what it is.

Danielle:

I think that’s a good place to end today before you go.

Danielle:

Um, and do some more branding, you do some, some domestic diva, Daniel Daniel Brandon, Do they have a hairstylist there for you and everything?

Danielle:

Your hair, your hair looks good.

Danielle:

I’m not, I’m not commenting on that, I’m just asking, Yeah, so hair makeup and that’s why I’m just wearing a hoodie.

Brandon:

Um, because I have to change when I get there.

Danielle:

Uh, so yeah, and, and this is actually not necessarily for domestic divas, this is actually just my own professional branding.

Danielle:

So, and that’s also important and maybe I like how we’re doing these part one and part two of these podcasts where we’re doing, you know, some questions about my business questions about yours and then just general information and maybe next time we can talk about either your, um, what you do for branding on, you know, elaborate a little bit more or we could do even the importance of personal branding.

Danielle:

Well, maybe maybe we can cover both.

Brandon:

I’m happy to take people through our entire, uh, well how we’ve set up, how we look at it and how we set up the funnel and then, uh, at least for the newsletter, I can, I, I want to stay to beat it.

Danielle:

B to C in general.

Brandon:

I think B two B, which you and I could talk about a little bit next time.

Danielle:

It’s just a, it’s a harder sale, it’s a longer sales cycle and it still can leverage the same types of channels, but it’s, it’s definitely a much different sale, likely a different longer sale cycle, um, with, with some longer term investing.

Danielle:

So we definitely cover that next time.

Danielle:

But yeah, I think personal or professional brand, amateur write down personal branding because you see a lot of the things that founders do is even the most famous ones, there is a personal brand behind the brand because originally it is the personal brand, I mean, let’s just be honest, in the beginning it was Danielle, the house leaning Clady house cleaning lady does a great job, it wasn’t a brand.

Danielle:

Um, and you do have to transition, you have to leverage your personal brand, turn it into the bigger brand.

Danielle:

And I think there’s mistakes people make, I made the mistake is they instantly, if you would have instantly gone too domestic diva and just tried to build that brain have been much harder than people tagging your personal facebook, having a personal connection being like, okay, this lady lives in Orangeville.

Danielle:

I can see pictures of her, I don’t know in places that they, they can recall.

Danielle:

Oh and recognized that’s a much different thing than had you tried to get a brand.

Danielle:

But I think that founders these days, business owners and maybe it’s actually, I don’t think it’s these days, I think it’s always been true.

Danielle:

It becomes easier and more prevalent in today’s day and the internet to do that personal brand.

Danielle:

And what I found was was that while I had a brand before that I wanted to be a brand and not rely on me because it relies on, you can’t scale, There’s 100 things wrong or potential issues with that.

Danielle:

Um, you still may want to do something on your own and having that person having a personal brand and the voice can really help with that for me it was, I kept an email list and you know that email list when it goes with you wherever you go is different.

Danielle:

I see a bunch of founders actually we, we don’t use uh although I like Ben chestnut from male champ and I have used mail chimp and do use mail chimp for some things are our main mailing lists for this podcast and for the newsletter we use convert kit and Nathan Barry has done a good job on keeping the founder of convert kid has done a good job on keeping his personal brand as well separate from the converted brand.

Danielle:

But it’s one of these things where you sort of have to be the personal brand, then you have to transition that into your company brand and then you start to separate your personal brand again, which is really what you’re doing after five years, right?

Danielle:

Or moving on six years, how many years does it?

Danielle:

No.

Danielle:

Yeah, well being uh yeah, just almost six years.

Danielle:

Yeah, six years.

Danielle:

You know in the beginning, like I said, it was Danielle, it became domestic divas.

Danielle:

And now you’re saying, Okay, domestic divas has its own brand, it has its own life.

Danielle:

And I want to do some things on my own, like not on your own, but outside that preserve or promote your right and you know, to add to that and to kind of end it.

Danielle:

So people can think about, you know, whether they are start up and moving into the future or if they are already, people don’t call the company and go, hey can I please speak to Danielle, people don’t even know who Daniel is.

Danielle:

I don’t brand myself through the company anymore, right?

Danielle:

Like people actually know my staff, I’m kind of like a ghost, you know, I do the stuff on the back side or I talk to, you know about the company, but I don’t necessarily sit there and take all the phone calls and answer all the emails personally and things like that.

Danielle:

And so people don’t call looking for Danielle, it’s just evens right.

Danielle:

Like as a whole, we have created a great reputation um and not just Danielle, right?

Danielle:

But it is a tough transition and maybe we can add that to our point for another conversation is transitioning from doing it yourself and having that brand of yourself as Danielle the cleaner um too.

Danielle:

Then moving on to that brand of, of a corporation or an organization and and having to get people to trust that they’re going to do the same job that they’re used to that Danielle did.

Danielle:

And, and that’s a big conversation that we can have because I struggled a lot with that.

Brandon:

Um and I actually lost some clients over it.

Brandon:

So, you know, that’s, that’s something that we can talk about next time.

Danielle:

Yeah.

Danielle:

And for our listeners next week, we are actually going to be playing a recorded version that Daniel and I recorded three weeks ago on surviving Covid and how we did that with our business because I will be working and not in the studio to be able to record.

Danielle:

So we’re gonna run that next week?

Danielle:

And then the following week, we’ll come back with part two of this on marketing in your business.

Danielle:

Yeah, I’m looking forward to it.

Danielle:

And uh I know we’re gonna have to cut this short and I know usually we we talk for a little bit after, but I am going to have to run in um and and get glammed.

Danielle:

So uh yeah, it was a great talk today.

Danielle:

I really enjoy talking about marketing because there’s just so many unknown things and it’s one of those things that you just kinda have to figure out as you go.

Danielle:

Um Kind of like everything else.

Danielle:

Yeah, that’s the truth.

Danielle:

Well, have a good photo shoot.

Danielle:

And if you listen to our podcast from, I know you sometimes listen to our shows on the way home.

Danielle:

Uh I’m not sure that you cough the stinger from last week, but you should check that Stinger out Stingers all the way.

Danielle:

Stinger.

Danielle:

I put stingers now in the podcast, just like the movies where you go through all the credits and there’s a Stinger.

Danielle:

Cool.

Danielle:

I’m looking forward to it.

Danielle:

I’ll listen to it.

Danielle:

Easter bag.

Danielle:

All right.

Danielle:

Have fun on your shoot.

Brandon:

I’m looking forward to seeing these uh Danielle Jenkins photos, awesome.

Danielle:

Alright, thanks everybody.

Brandon:

Thanks brendon.

Danielle:

We’ll talk.

Danielle:

We’ll talk soon.

Brandon:

Bye bye.

Brandon:

Bye bye everyone.

Brandon:

Thanks for being generous with your time and joining us for this episode of the Edge Before you go.

Danielle:

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Danielle:

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Danielle:

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Danielle:

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Danielle:

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Danielle:

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Danielle:

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